HP Introduces Fall Lineup of Digital Photography, Music, TV, Home Projection and Entertainment Offerings in Time for Back-to-school and Holiday Shopping.
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HPQ High Priority Queue )(Nasdaq:HPQ) today announced its expansion into multiple new consumer digital entertainment and digital photography categories with a range of offerings aimed at making it easier than ever for people to live digitally. The offerings include new digital cameras and photo printers, home theater projectors, plasma and LCD flat-panel TVs, entertainment-based notebooks and desktop PCs, and the Apple iPod from HP -- all in time for the back-to-school and holiday shopping seasons.
HP Chairman and Chief Executive Officer Carly Fiorina Cara Carleton "Carly" Fiorina (born Cara Carleton Sneed; September 61954 in Austin, Texas) is an American business executive, best known as former CEO (1999–2005) and Chairman of the Board (2000–2005) of Hewlett-Packard (HP). unveiled the enhanced digital lineup today during a press conference in South Beach, Fla., where HP is sponsoring the 2004 MTV Video Music Awards The MTV Video Music Awards were established in 1984 by MTV to celebrate the top music videos of the year. Originally beginning as an alternative to the Grammy Awards, the MTV Video Music Awards is now a respected pop culture awards show in its own right. (VMAs).
Highlights of today's announcement include:
--New HP Vivera Inks, cartridges, media and printers that take digital photography to new levels of quality and affordability; plus new additions to HP's digital camera line with innovative features that produce professional-quality photos every time.
--The HP Digital Entertainment Center See digital media server. , which allows consumers to manage music, movies and photos from a single device; a suite of new plasma and LCD flat-panel TVs; the HP Instant Cinema Digital Projector See data projector. ep9010, a boom box-like device for playing and watching movies; and the HP Pavilion HP Pavilion may refer to:
--The Apple iPod from HP along with HP Printable Tattoos that enable music lovers to personalize their iPods with album art from the hottest bands and recording artists, or wrap their iPods in their own printable art and photos.
--New consumer-focused partnerships, go-to-market efforts and advertising.
"At the Consumer Electronics Show in January, we said the real digital revolution was not just about gizmos and gadgets -- it was about making the whole system work better together," said Fiorina. "Our customers have told us they want to easily share, enjoy and preserve their personal experiences -- whether those experiences are photos, music or video. Today, HP is delivering on the first phase of our vision with solutions that make a consumer's digital lifestyle simple and rewarding."
HP makes it easy to create high-quality, affordable photos at home HP is taking digital photography to a whole new level by making it easy and affordable for people to click, print and share high-quality photos. HP's new digital cameras and photo printers, which are supported by a new line of branded inks and specialty papers, make it better, faster and cheaper than ever to print at home and even on the go.
Highlights from HP's enhanced digital photography lineup include:
--HP Vivera Inks work as a system with new HP printers and specialty papers to produce up to 40 percent faster prints that resist fading for generations, offer improved print quality and are now more affordable -- 4 x 6-inch photos for as low as 29 cents.
--The portable, lightweight HP Photosmart Hewlett-Packard's line of digital cameras and photo printers is called Photosmart. Digital cameras
The original HP digital camera was a CompactFlash-based model simply called the Photosmart. It was a VGA-resolution camera with a simple LCD. 375 Compact Photo Printer A compact photo printer is a stand-alone inkjet printer designed to produce 4 x 6 inch prints from digital cameras. It works without the use of a computer. It is also be known as a portable photo printer or a snapshot printer. becomes a mobile digital photo lab for 4 x 6-inch prints when used with the optional HP Internal Battery for Compact Photo Printers. The optional HP bt300 Bluetooth Wireless Printer Adapter provides added convenience when printing photos wirelessly from a compatible Bluetooth(TM) enabled camera phone.
--The HP Photosmart 2710 All-In-One is the ultimate photo lab that can print, copy, scan and fax, with built-in memory slots and wireless capabilities.(1) This system is specially designed to easily print color photos from camera phones or other compatible Bluetooth wireless devices.
--The HP Photosmart 8450 Photo Printer produces stunning color and black-and-white prints (up to 72 million different color combinations and grayscale In computing, a grayscale or greyscale digital image is an image in which the value of each pixel is a single sample. Displayed images of this sort are typically composed of shades of gray, varying from black at the weakest intensity to white at the strongest, though in combinations) with its eight-ink color printing “colour separation” redirects here. For other uses, see colour-separation overlay.
Color printing is the reproduction of an image or text in color (as opposed to simpler black and white or monochrome printing). system. The network-enabled photo printer features a 2.5-inch color image A (digital) color image is a digital image that includes color information for each pixel.
For visually acceptable results, it is necessary (and almost sufficient) to provide three samples (color channels display, easy-to-access front-panel editing buttons, digital camera video printing and panorama format printing.
--The new 4.1-megapixel HP Photosmart R607 Digital Camera is stylishly small and features exclusive HP Real Life technologies, which include adaptive lighting and in-camera red-eye removal. These technologies can help even novice digital photographers take better pictures.
--The introduction of HP Premium Plus Papers in 5 x 7-inch and 8 x 10- inch panorama sizes continues the expansion of HP's portfolio of creative media for consumers. HP also introduced personalized note cards, greeting cards See e-card. and holiday photo cards with partners, including Disney and American Greetings American Greetings Corporation, Inc. NYSE: AM is the world's largest publicly-traded greeting card company. It is based in Cleveland, Ohio and sells paper greeting cards, electronic greeting cards, party products (such as wrapping papers and decorations), and electronic .
The connected home: Simplifying the digital living room for consumers HP launched easy-to-set-up and -integrate digital living room offerings that allow people to enjoy spectacular entertainment experiences in the comfort of their own living rooms.
Highlights from HP's new line of digital living room products include:
--The HP Digital Entertainment Center, which brings high-powered PC capabilities to the home theater An audio/video entertainment center that has a large-screen TV and hi-fi system with three speakers in the front (left, right and center) and left and right speakers in the rear. Starting in the early 1990s, video inputs were added to stereo receivers and preamplifiers. system, allowing consumers to easily capture, store and enjoy all of their digital content -- TV programs, music, videos or photographs -- in a living room setting. The HP Digital Entertainment Center replaces multiple components with a single, easy- to-operate device that fits in the entertainment rack A cabinet that holds stereo and home theater equipment. See entertainment equipment. and is simple to use with a remote control.
--The HP Media Center Extender A digital media hub from Microsoft that streams photos, audio and video from a Windows Media Center PC to the TV or home theater over a wired or wireless network connection. Connected to the TV set like a set-top box, the Media Center Extender (MCX) streams audio and video from the Media delivers content wirelessly from any Media Center PC or the HP Digital Entertainment Center to any TV in the house -- giving users the freedom to enjoy their content when and where they want.(2)
--New HP Flat-Panel Plasma and LCD TVs, including a 42-inch HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates Plasma, a 42-inch EDTV (Enhanced Definition TV) A set of digital television (DTV) standards with 480 lines of resolution. All EDTV formats are progressive scan (480p) and provide a sharper picture than SDTV (Standard Definition TV), but not as good as HDTV (High Definition TV). Plasma, and two LCD TVs (26-inch and 30-inch). The new TVs incorporate the latest image-quality technologies and offer spectacular picture and sound quality and a premium viewing experience -- all in a sleek, piano-black design.
--The HP Instant Cinema Digital Projector ep9010 offers an integrated, portable projector and DVD player A stand-alone device that plays DVDs. It contains a DVD drive and the electronics to decode the digital video. The device may play only manufactured DVDs, or it may be able to play DVD-R, DVD-RW and DVD+RW discs. DVD players are cabled to a TV or home theater system for display. with a 5.1-capable surround-sound system, bringing home the Hollywood sound and visual impact of a big- screen cinematic experience -- anywhere a consumer wants to watch movies.
--The HP Pavilion dv1000 Series Entertainment Notebook, available with Intel(R) Centrino(TM) Mobile Technology, includes HP's new QuickPlay feature, which allows consumers to watch DVDs or listen to music without booting up See boot. . The notebook offers consumers on-the-move access to music, video and photos.
"Unlike other companies moving into the Consumer Electronics / Digital Entertainment space, HP is 'open' -- not only in terms of technology but more importantly in terms of content," said Rob Enderle Rob Enderle, founder of the Enderle Group, is a consultant, writer, and widely quoted technical and legal analyst in the information technology industry. Microsoft, Advanced Micro Devices, the SCO Group, IBM, Hewlett-Packard, and Dell are (or have been) among his clients. , principal analyst for the Enderle Group. "They don't believe they need to lock in consumers to win market share, and I think more companies should follow their lead by competing on product and service excellence alone. Their partnerships reflect the widest range of consumer areas, and standards-based options in the CE/DE segment."
Apple iPod + hp: HP rocks the PC
HP also announced the availability of the Apple iPod from HP.(3) Through a strategic partnership with Apple, HP will help bring the world's most popular digital music player Hardware or software that plays audio files encoded in MP3, AAC, WMA or other audio formats. There are several software-based music players that play audio files in a desktop or laptop computer, including iTunes, RealPlayer and Windows Media Player. to an even broader base of PC users. The Apple iPod from HP will be offered in two variations -- 20 gigabytes (GB) and 40 GB -- and will be available online at hpshopping.com and at most major retailers, including Circuit City, CompUSA, Best Buy, Office Depot, Staples, Radio Shack, Fry's, Amazon.com and Costco. The estimated U.S. street price for the Apple iPod from HP 20 GB is $299 and for the Apple iPod from HP 40 GB is $399.(4)
New HP Printable Tattoos allow consumers to personalize the look of their iPod with album cover art from top bands and recording artists, as well as to create their own personalized artwork and photos printed on Tattoo media via an HP color printer.
The ultra-thin HP Printable Tattoos are easy to apply and remove from the player's exterior. They are durable and water-resistant, which helps protect the iPod from scratches and scuffs as music lovers carry it around. HP is working with industry recording studios to offer consumers access to the latest album art from the newest releases. The HP Tattoo Gallery at www.hp.com/music will be regularly updated with the hottest album art, so consumers can continually personalize their iPod.
Consumers can quickly start enjoying their iPod with the help of HP's unique user guide and an easy-to-follow setup poster. In addition, the Apple iPod from HP is backed by HP's Total Care customer support, which includes one year of phone support and a one-year warranty.
New wave of advertising to debut at VMAs
HP will debut new advertising campaigns during the MTV Video Music Awards on Sunday, Aug. 29. Award-winning music video producer Paul Hunter directed the suite of music ads that will launch the Apple iPod from HP. New digital photography ads, showcasing the latest photo printers, including the new Vivera Inks, digital cameras and printers, will feature the innovative artistry of French director Francois Vogel and the song "Picture Book" from the Kinks.
Strategic marketing partnership
Judy McGrath, chairman and chief executive officer of MTV Networks, joined Fiorina to announce a global strategic marketing partnership, with HP as an official sponsor of the 2004 MTV Video Music Awards in the United States, Latin America, Asia and Europe, and as an official sponsor of the 2004 Video Music Awards Latin America, the 2004 MTV Europe Music Awards The MTV Europe Music Awards were established in 1994 by MTV Europe to celebrate the most popular music videos in Europe. Originally beginning as an alternative to the American MTV Video Music Awards, the MTV Europe Music Awards is today a popular celebration of what MTV viewers and the 2005 MTV Asia Awards The annual MTV Asia Awards is the Asian equivalent of the United States' MTV Video Music Awards and Europe's MTV Europe Music Awards. Host cities
Year Host city Hosts
2006 Bangkok, Thailand Lee-Hom Wang and Kelly Rowland
2005 Bangkok, Thailand Alicia Keys . The MTV Video Music Awards is the most watched awards show among the 12-34 year-old age group and will be available to a potential viewing audience of more than 1 billion people.
HP and MTV MTV
in full Music Television
U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. kicked off the first phase of this strategic marketing partnership by announcing a global promotion called "YOU Are Your Music." At the end of September, consumers in the United States will be able to enter a promotion to win a trip to the 2004 MTV Europe Music Awards in Rome by submitting a digital photo of an image representing "what music means to them." The promotion will continue in Latin America, Europe and Asia, where the contest will launch around MTV's award shows in those regions.
Detailed information regarding HP's digital photography and entertainment offerings, including fact sheets and product specifications, is available in an online press kit at www.hp.com/go/digitalexplaunch/2004. A recorded webcast of the press conference featuring Fiorina's unveiling of the new digital lineup will be available at www.hpbroadband.com/program.cfm?key=B3Launch27Aug2004EXT EXT Extension
EXT Exterior (screenwriting)
EXT Exeter, England, United Kingdom - Exeter (Airport Code) shortly after the conference ends, and will remain available for approximately one month.
HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. For the four fiscal quarters ended July 31, 2004, HP revenue totaled $78.4 billion. More information about HP is available at www.hp.com.
(1) With compatible 802.11g and b devices. Wireless performance is dependent upon distance and terrain between wireless network clients and all-in-one.
(2) Wireless access point required and is not included. Availability of public wireless access points limited. Wireless Internet use requires separately purchased Internet service contract.
(3) Apple is a trademark of Apple Computer, Inc., registered in the U.S. and other countries. iPod is a trademark of Apple Computer, Inc.
(4) Actual prices may vary.
Bluetooth is a trademark owned by its proprietor and used by Hewlett-Packard Company under license. Intel and Centrino are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
This news release contains forward-looking statements that involve risks and uncertainties, as well as assumptions that, if they ever materialize or prove incorrect, could cause the results of HP and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward- looking statements, including the expected development, performance or rankings of products or services; statements of expectation or belief; and any statement of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the development, performance and market acceptance of products and services and other risks that are described from time to time in HP's Securities and Exchange Commission reports, including but not limited to the risks described in HP's Quarterly Report on Form 10-Q Form 10-Q
See 10-Q. for the period ended April 30, 2004 and reports filed after HP's Annual Report on Form 10-K Form 10-K
A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.
See 10-K. for the fiscal year ended Oct. 31, 2003. HP assumes no obligation and does not intend to update these forward- looking statements.
(C) 2004 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.