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HP Broadens Line of Digital Cameras; With New HP PhotoSmart C912 and HP PhotoSmart C618.


Business Editors and Technology Writers

LAS VEGAS--(BUSINESS WIRE)--Feb. 3, 2000

New Two-megapixel Zoom Digital Cameras Deliver the Control,

Performance and Flexibility of a Full-featured Film Camera

Hewlett-Packard Company, the worldwide leader in digital imaging, today announced the HP PhotoSmart Hewlett-Packard's line of digital cameras and photo printers is called Photosmart. Digital cameras
The original HP digital camera was a CompactFlash-based model simply called the Photosmart. It was a VGA-resolution camera with a simple LCD.
 C912 and HP PhotoSmart C618 digital cameras.

Designed with the photo enthusiast in mind, the PhotoSmart C912 digital camera delivers the control, performance and flexibility of an SLR (1) (Scalable Linear Recording) A line of magnetic tape drives from Tandberg Data that evolved from the QIC Data Cartridge format. See QIC.

(2) (Single Lens Reflex) A camera that uses the same lens for viewing and shooting.
 camera. The PhotoSmart C618 digital camera is ideal for experienced photographers and PC technologists, offering them automatic functionality as well as manual control in a portable, point-and-shoot camera A film or digital camera in which the focus and exposure is entirely automatic. You aim and press the button; the camera does the rest. Point-and-shoot cameras can range from cheap throw-aways to pocket-sized digitals. .

Both cameras were developed with new HP imaging technology, creating a &uot;custom photo lab&uot; inside the camera. This exclusive HP imaging technology optimizes each individual picture, automatically adjusting for difficult lighting conditions, showing greater detail in highlights and shadows, and ensuring proper contrasts and colors.

&uot;With these product introductions, we are now able to offer consumers a range of digital cameras, from a simple point and shoot, to a camera with the control and performance of a full-featured SLR,&uot; said Cheryl Katen, general manager of HP's Home Imaging Division. &uot;The HP PhotoSmart C912 and C618 provide the exceptional quality and innovation one would expect from HP.&uot;

HP PhotoSmart C912 Digital Camera

The HP PhotoSmart C912 digital camera features HP imaging technology with 2.24-megapixel resolution and 36-bit color depth Same as bit depth.  to deliver image sharpness that rivals that of expensive 3.2-megapixel cameras, a 2/3-inch professional frame transfer Charged Couple Device See CCD.  (CCD CCD
 in full charge-coupled device

Semiconductor device in which the individual semiconductor components are connected so that the electrical charge at the output of one device provides the input to the next device.
), a Pentax precision lens with 3x optical zoom Changing the focal length of a camera by adjusting the physical zoom lens. All zoom lenses in film cameras and digital single lens reflex (DSLR) cameras are optical zoom. Digital point-and-shoot cameras as well as consumer and prosumer video camcorders have optical zoom, but they also , and wireless printing using HP JetSend infrared technology. The result is exceptional detail in 11-inch x 14-inch prints.

Designed with the look and feel of an SLR camera, the PhotoSmart C912 digital camera features a 2-inch flip-up color LCD, allowing for easier framing of difficult shots. The camera also offers the same functionality one would expect from an SLR, including manual focus, exposure, color and flash control.

Additional HP PhotoSmart C912 digital camera features include the following:

-- accurate photos -- Through the Lens (TTL (1) (Time To Live) A parameter in a network packet that sets a time limit to its validity. In order to prevent an IP packet from propagating endlessly through the network, the value in the TTL field is reduced by each router. ) viewfinder The preview window on a camera that is used to frame, focus and take the picture. On analog cameras, the viewfinder is an eye-sized window that must be pressed against the face. Point-and-shoot digital cameras use small LCD screens that are viewed several inches from the eyes. , including

exposure control information;

-- increased photo capture -- continuous-shooting mode to capture

sports, wildlife and fast-action events;

-- dual-battery solution -- four AA batteries or optional

rechargeable Li-Ion batteries for maximum flexibility; and

-- sound capture -- up to 45 seconds of sound capture with each

photo.

HP PhotoSmart C618 Digital Camera

The PhotoSmart C618 digital camera delivers HP imaging technology with 2.1-megapixel resolution to produce excellent 8-inch x 10-inch prints. Like the PhotoSmart C912 digital camera, the high-performance PhotoSmart C618 digital camera also features a Pentax precision lens with 3x optical zoom and wireless printing using HP JetSend infrared technology.

Other features of the PhotoSmart C618 digital camera include the following:

-- creative control -- multiple, automatic shooting modes and

aperture priority Aperture priority, often abbreviated Av or A on a camera dial, is a setting on some cameras that allows the user to choose an aperture while the camera selects a shutter speed to match. The camera will ensure proper exposure. , shutter priority Shutter priority refers to a setting on automatic cameras that ensures proper exposure by keeping the shutter speed fixed to a specific duration and adjusting the aperture in changing light levels.  and three meter modes;

-- increased photo capture -- high-performance shutter lag and

continuous-shooting capabilities to capture sports, wildlife and

fast-action events; and

-- instant review of photos -- immediate LCD review on 2-inch color

screen.

The PhotoSmart C912 and C618 digital cameras feature the Flashpoint Digita operating system, providing advanced capabilities, such as the ability to sort pictures and add text and sound -- all within the camera. Both cameras also include HP photo imaging software enabling users to quickly and easily download, manage, print and e-mail photos.

U.S. Pricing and Availability

The HP PhotoSmart C912 and C618 digital cameras are expected to ship worldwide late this summer and will include a 16MB CompactFlash card, four AA Hi Energy Lithium photo batteries, a USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 cable for both Windows(R) and Macintosh platforms, IR remote control and an audio/video cable. Pricing will be announced when the products become available.

About HP

Hewlett-Packard Company -- a leading global provider of computing and imaging solutions and services for business and home -- is focused on capitalizing on the opportunities of the Internet and the proliferation of electronic services.

HP plans to launch Agilent Technologies as an independent company by mid-calendar 2000. Agilent consists of HP's test and measurement, semiconductor products, chemical analysis and healthcare solutions businesses, and has leading positions in multiple market segments.

HP has 83,200 employees worldwide and had total revenue from continuing operations continuing operations

Parts of a business that are expected to be maintained as an ongoing segment of an overall business operation. Income and losses from continuing operations are reported separately if any segments have been discontinued during the
 of $42.4 billion in its 1999 fiscal year. Information about HP, its products and the company's Year 2000 program can be found on the World Wide Web at http://www.hp.com.

Windows is a U.S. registered trademark of Microsoft Corp.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 3, 2000
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