HP's versatile multifunction printers cut costs and enhance productivity. (Special Advertising Feature: Focus On).

Reduced cost of ownership and greater productivity are among the biggest advantages Hewiett-Packard (HP)'s sophisticated multifunction printers (MEPs) deliver to Latin American enterprises. By combining printing, copying, faxing and scanning functions in one device for an office, workgroup or other networked environment, HP's MFPs can provide a 20 to 40 percent cost savings compared to individual-function products.

"Our solutions are designed to facilitate daily business operations for everyone in the enterprise," says Eduardo Tombeur, Latin American product manager for multifunctional printers and solutions. Tombeur notes that MFPs can reduce storage requirements and the number of service interruptions by managing fewer consumables. They use 40 to 50 percent less floor space, and improve productivity and workflow by locating more capabilities closer to users.

"Traditionally, businesses think of just one functionality at a time, like printing or copying," says Tombeur. "What HP has done is to integrate those functions, so you can scan a document, send it as an email or print it somewhere else in the enterprise. This integration offers significant advantages for users.

HP's fully integrated MFP lines include the LaserJet 9000mfp series for large work groups, the color LaserJet 8550mfp series for mid-size work groups, and the LaserJet 4100mfp series for dynamic business workgroups. The 9000mfp series, for instance, offers high-volume network printing, copying, and document finishing--50 pages-per-minute print and copy speeds--plus versatile paper handling and finishing that includes collating, stapling, and booklet making.

All three MFP lines are network compatible, and have color and OCR scanning capabilities, making it easy to turn photos, drawings and text documents into digital files. IT managers can configure, monitor, and troubleshoot using standard web browsers.

HP's smart printing system takes advantage of the latest chip and LaserJet technology to keep costs down, deliver remote supplies management, and provide quality document production. "We base our MFP products on the advanced technology of our HP printers, which is one of our best market differentiators," says Eduardo Portillo, Latin American product manager for personal laser printers. "With our experience on the printer side and networking structure, it's easy for IT professionals to manage these products, train the users, and administer the network."

MFPs can't replace all equipment in a company--many users need specific functionality, such as a printer, rather than a multifunctional device. "We offer a balanced deployment in an office setting," says Luiz Dos-Santos, Latin American product manager for shared laser printers. "We can play a consulting role, analyzing the copier, printer, fax and scanning needs, and recommend a balanced solution."

HP is a leading global provider of products, technologies, solutions and services to consumers and businesses. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. "HP has nine offices in Latin America, and works with highly respected sales and support partners throughout the region," says Moises Cielak, Latin American public relations manager.

For more information, visit http://www.hp.com.