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HP's Latest Printable Expressions Greeting Card Collection -- the Heart Collection -- Makes Every Day Valentine's Day.

PALO ALTO, Calif.--(BUSINESS WIRE)--Feb. 2, 1999--Hewlett-Packard Company today announced the availability of The Heart Collection, the latest addition to the company's innovative Printable Expressions Greeting Card Collections.

According to the Greeting Card Association, 900 million greeting cards are purchased for Valentine's Day. Now HP, the worldwide leader in printing and scanning, has given consumers a new way to express their love and friendship: by creating a personalized greeting card using The Heart Collection.

"Rather than purchasing greeting cards, people can create personal cards for their loved ones expressing exactly how they feel," said Wendy Citron, manager for Printable Expressions. "The Heart Collection lets the creator of the card determine what to say on Valentine's Day or any day."

The heart symbol, long associated with the romantic holiday of St. Valentine's Day, is a welcome symbol of caring and friendship, and can, in fact, be used year-round. The Heart Collection contains artwork of hearts and flowers, with sweet sentiments expressing love and friendship. With quality that rivals store-bought cards, The Heart Collection gives consumers the ability to use their color inkjet printers to create beautiful cards for Valentine's Day, weddings, anniversaries, birthdays or "just because."

The Heart Collection

Like other Printable Expressions collections, The Heart Collection allows users to create cards that are individual works of art. Each Heart Collection includes the following:

-0-
 -- a CD-ROM with 24 original works of art by renowned artists
 and photographers, 100 greetings written in script and the
 ability to create personalized greeting;

 -- 20 blank cards and envelopes in assorted styles and
 textures; and

 -- a step-by-step guide with online assistance.

 A Greeting Card Replenishment Pack is available to help customers
use The Heart Collection for other occasions. It contains 20 cards and
envelopes of the same high-quality textured paper, packaged in a
convenient tray that slips into the original Printable Expressions
packaging.

It's so Easy

 To create a one-of-a-kind Valentine's Day or special occasion
card with Printable Expressions, users simply do the following:

 -- select the appropriate art from the "art gallery";

 -- select a message from the "greeting gallery," or write a
 personal greeting; and

 -- click on "Print."


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Product Availability

Printable Expressions is available in 13 collections -- featuring artwork with hearts and flowers, watercolors and photographs -- as well as holiday collections, available seasonally. Collections can be purchased in grocery, drug and mass-merchandise stores nationwide. Each collection sells for approximately $23.99 (U.S. street)(1), and the Greeting Card Replenishment Pack sells for approximately $14.99 (U.S. street)(1). Printable Expressions collections also may be purchased online at www.PrintableExpressions.hp.com or via HP's Shopping Village at www.shopping.hp.com.

Printable Expressions greeting cards are an exceptional value as compared to conventional cards -- about $1 instead of up to $4 for an equivalent store-bought card.

More Printing Ideas

To create custom gift boxes and wrapping paper to go along with a personalized Valentine's Day card, consumers can visit "Cupid's Corner" on the HP Printsville Web site at www.hp.com/printing_ideas. Printsville offers hundreds of ideas and downloadable templates for fun projects to print any day of the year.

Customers in the United States interested in buying HP computer products online can do so by visiting the HP Shopping Village at www.shopping.hp.com. The site offers a wide range of HP products, from PCs and handheld products to computer peripherals, digital imaging products and printing supplies and accessories.

Minimum PC System Requirements: Microsoft(R) Windows(R) 95, Windows 98 or Windows NT(R); 486/66 processor; 16MB of memory; SVGA video card with 256 color monitor; 4x or faster CD-ROM drive; color inkjet printer.

About HP

Hewlett-Packard Company is a leading global provider of computing, Internet and intranet solutions, services, communications products and measurement solutions, all of which are recognized for excellence in quality and support. HP has 124,600 employees and had revenue of $47.1 billion in its 1998 fiscal year.

Information about HP, its products and the company's Year 2000 program can be found on the World Wide Web at http://www.hp.com.

(1) Actual prices may vary.

Note to Editors: Microsoft is a U.S. registered trademark of Microsoft Corp. Windows is a U.S. registered trademark of Microsoft Corp. Windows NT is a U.S. registered trademark of Microsoft Corp.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 2, 1999
Words:719
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