HP's New Point-and-shoot Digital Cameras Offer Quality and Simplicity at an Affordable Price.Business Editors PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif.--(BUSINESS WIRE)--Oct. 2, 2000 Hewlett-Packard Company (NYSE NYSE See: New York Stock Exchange :HWP HWP Height (and) Weight Proportionate HWP Half-Wave Plate HWP Highway Patrol HWP Height Weight Proportional HWP Hewlett-Packard Corporation (stock symbol) HWP Hydrolyzed Whey Peptides ) today announced two point-and-shoot digital cameras that are ideal for first-time buyers who want to easily capture and share crisp, clear images. The HP PhotoSmart Hewlett-Packard's line of digital cameras and photo printers is called Photosmart. Digital cameras The original HP digital camera was a CompactFlash-based model simply called the Photosmart. It was a VGA-resolution camera with a simple LCD. 315 digital camera delivers photo-quality results with 2.1-megapixel resolution, and the fully automatic HP PhotoSmart 215 digital camera is packed with great features at an outstanding value -- $199(1). "The digital-camera market is growing at a substantial rate," said Michelle Lampmann, market research analyst for InfoTrends Research Group. "In fact, 23 percent of Internet households are planning to purchase their first digital camera this year." HP PhotoSmart 315 Digital Camera The HP PhotoSmart 315 digital camera, priced at $299(1), is a fully automatic point-and-shoot digital camera that features 2.1-megapixel resolution for excellent photo-quality results. Users can also take advantage of the camera's 2.5x digital zoom Simulating a longer focal length in a digital camera via software. The digital zoom is accomplished via image enhancement software within the camera itself rather than the inherent mechanics of the physical zoom lens. For more details, see optical zoom. for close-up photos and 1.8-inch high-resolution color LCD for instant preview and postview of photos. With just the touch of a button, the HP PhotoSmart 315 digital camera allows for quick and simple wireless printing via HP JetSend infrared technology. The camera ships with an 8MB CompactFlash card, allowing users to store up to 80 photos, and features HP photo imaging software, making it quick and easy to download, manage, print and e-mail photos. The new camera is compatible with both PC and USB-connect Macintosh systems. The HP PhotoSmart 315 is now shipping to retailers worldwide. HP PhotoSmart 215 Digital Camera First-time digital-camera buyers will appreciate the extensive features included with the affordable HP PhotoSmart 215 digital camera, such as 1.3-megapixel resolution for high-quality photos, 2x digital zoom to capture close-up photos and a 1.8-inch color LCD for preview and postview of photos. Additional ease-of-use features offered with the new camera are auto flash, auto focus and exposure, and a self timer A Self timer is a device on a camera that, when enabled, gives a delay between the pressing of the shutter release and the shutter firing. It is most commonly used to allow photographers to take a photo of themselves, hence the name. . The HP PhotoSmart 215 digital camera ships with a 4MB CompactFlash memory card, which can store up to 40 photos, and a USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. cable for fast downloading of images. ArcSoft Photo Impression and ArcSoft Photo Montage software are bundled with the new camera, making it easy to edit and share photos. The HP PhotoSmart 215 digital camera is expected to ship in mid-October. HP PhotoSmart 912 and 618 Digital Cameras Now Shipping Today, HP also began shipping the HP PhotoSmart 912 and 618 digital cameras, rounding out the company's line of digital cameras. Designed with the photo enthusiast in mind, the HP PhotoSmart 912 digital camera ($799(1)) delivers the control, performance and flexibility of an SLR (1) (Scalable Linear Recording) A line of magnetic tape drives from Tandberg Data that evolved from the QIC Data Cartridge format. See QIC. (2) (Single Lens Reflex) A camera that uses the same lens for viewing and shooting. camera. The HP PhotoSmart 618 digital camera ($599(1)) is ideal for experienced photographers and PC technologists, offering automatic functionality as well as manual control in a portable, point-and-shoot camera A film or digital camera in which the focus and exposure is entirely automatic. You aim and press the button; the camera does the rest. Point-and-shoot cameras can range from cheap throw-aways to pocket-sized digitals. . About HP Hewlett-Packard Company -- a leading global provider of computing and imaging solutions and services -- is focused on making technology and its benefits accessible to individuals and businesses through simple appliances, useful e-services and an Internet infrastructure that's always on. HP has 86,000 employees worldwide and had total revenue from continuing operations continuing operations Parts of a business that are expected to be maintained as an ongoing segment of an overall business operation. Income and losses from continuing operations are reported separately if any segments have been discontinued during the of $42.4 billion in its 1999 fiscal year. Information about HP and its products can be found on the World Wide Web at http://www.hp.com. (1) Estimated U.S. street price. Actual prices may vary. |
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