HOW TO BE A RATIONISTA; SUPERMODEL TIPS TEABAGS FOR FAKE TAN... AND SHE'S NOT KIDDING: Jodie gets glammed up in same style as hard-up WWII girls.
IF supermodel Jodie Kidd had been around during war-time Britain, she would have had Bisto rubbed on her legs and beetroot on her face.
She learned that women did not give up on looking their best despite rationing during the Second World War - but they had to be creative.
For Jodie, filming the series Ration Book Britain for digital channel Yesterday was a personal journey.
She said: "They put beetroot on their faces to make them look rosier and healthier.
"They painted Bisto on their legs because they couldn't get stockings and used a burnt match as eye shadow and eyeliner.
"I loved how they did it, it was great. It was this British spirit of 'you're not going to get me down, we're still going to look glamorous for the boys'.
"It worked very well. I was surprised. I did smell a bit but it was interesting, a very fun project."
As a model and sister to make-up artist Jemma, she had an obvious interest in the way 1940s women presented themselves.
It tied in with her passion for genealogy - and her family's strong connection to the war. Jodie is the great-granddaughter of newspaper magnate Lord Beaverbrook, who was minister of aircraft production and close to PM Winston Churchill, and her greatuncle flew Spitfires.
Jodie, 32, who appeared on the BBC's Who Do You Think You Are? last year, said: "It was very interesting as it was a personal thing having Lord Beaverbrook as my great-grandfather and being brought up on stories of war.
"To comprehend what it would be like experiencing Ration Book Britain and living through the war was fascinating to me. I wanted to discover what was utility clothing and what was rationing."
Jodie was humbled by the experience. She learned that during the darkest times 1940s women would go to great lengths to keep grooming standards.
She was amazed by how they turned to everyday items to boost their looks, for instance using teabags as a prototype bronzer.
Jodie said: "In a time of such terror, they were so unique in the way they thought. They still had to be glamorous and have the red lipstick even though people were starving. It was so innovative."
But Jodie insists she will not be taking make-up tips from the 1940s as she is a country girl now and usually only wears make-up for a catwalk show or fashion shoot.
It has clearly done the trick for her love life, having recently won the heart of Argentinian polo player Andrea Vianini. Jodie has known him most of her life as he is one of her brother Jack's best pals.
According to sources, they bonded over their love of polo. Jodie has competed in horse-riding contests since she was a child and is a successful show-jumper.
As well as polo games, she is also catching as many episodes of this year's Strictly Come Dancing as she can, having competed in it two years ago.
She said: "It's so difficult to pick a winner. I love Patsy Kensit -she is a bit of a grower, like I was."
Ration Book Britain is on Yesterday, weeknights at 9pm, from December 13.
MORE MAKE DO THAN MAKE.UP MAKE do and mend was the only way for 1940s women.
War rationing affected the beauty and fashion industry and shortages became the norm.
Women's magazines were packed with tips on how old lace curtains could be cut up to make a "dashing bolero".
When there were no alternatives, beetroot juice replaced lipstick and blusher while shoe polish or gravy browning replaced stockings, completed by a line of eyebrow pencil up the back of the legs.
Another trick to transform a pasty white complexion was to reuse teabags by wringing out most of the liquid and wiping it over their skin for a subtle bronzed look.
Hot stuff: Jodie uses a burnt match for eye make-up Style battle: Girls had to work hard to look good