Printer Friendly

HOW THE GRINCH STOLE DINNERWARE.

ATLANTA, Ga.-The Whos down in Whoville won't be the only ones on the lookout for the Grinch next Christmas. With a new live-action Grinch movie scheduled to be released at Thanksgiving, Shadle Enterprises is launching a dinnerware line at the Gourmet Products Show next month featuring the most famous scrooge since Ebenezer.

"It's a fun Christmas dinnerware pattern to share with family and friends," said Rick Bapst, national sales director for Shadle Enterprises. Bapst added that the line is being pitched to department stores as well as specialty retailers.

The selection includes four, four-piece place-setting patterns, a six-piece mug set, a tidbit tray, flatware, glassware and cookie jars. Retail prices range from $4.99 for individual pieces to $24.99 for a place setting. These items will feature characters from the film as well as a Dr. Seuss design style. Packaging, created by Universal Studios, will highlight the products' links to the movie.

Also included in the line will be a higher-end pattern made of oversized dinnerware, fashioned after dinnerware to be used in the movie, which stars Jim Carrey as the Grinch. Accessory pieces range in retail price from $35 to $50. Although there is obvious kid appeal, Bapst indicated the dinnerware line would be marketed for adults, with child accessories for the line, including lunch boxes and mugs.

Bapst expects the pieces to be ready to ship in the early fall. There will initially be between 18 and 25 SKUs available, and the company is hoping the line will become collectible, with line extensions made every year.
COPYRIGHT 2000 MacFadden Communications Group LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000 Gale, Cengage Learning. All rights reserved.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Author:Bryceland, Kristen
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Article Type:Brief Article
Geographic Code:1USA
Date:Mar 27, 2000
Words:260
Previous Article:ROSS-SIMONS HIRES VP AS RETAIL STORES INCREASE.
Next Article:J.C. PENNEY UPGRADES ITS WEB SITE.
Topics:

Terms of use | Copyright © 2014 Farlex, Inc. | Feedback | For webmasters