HOT TIPS : PILLOW NOVELTY THE PURRFECT DIVERSION FOR THAT PUSHY PET.

Byline: Barbara De Witt 

Tired of Fluffy hogging the pillow? For those pushy pets who refuse to sleep on their own pillow, read on. David Lupoff, 37, of Chatsworth, thinks he has the answer. He has designed a king-size pillow called Pillow Pals with a special concave area on one half for a small pet to curl up in - leaving the other half for you. Lupoff got the idea, he said, when he noticed how his cat, Cupcake, always liked snuggling in the concave hole of his fiancee's orthopedic pillow used for an old neck injury. The pillow is a polyester-cotton blend, costs $24.95 plus tax, and can be ordered by calling [phone]. Part of the proceeds will benefit Colliewood, a charity for homeless pets.

A perfect face: Joining the array of products designed to cover up pimples, scars and bruises is the Everything Pencil from the Judith August Co., already known for its camouflage cosmetics and creams. The concealer comes in six shades, including two ebony colors, and really works, reports our unofficial tester who said it completely covered a birth mark but didn't look obvious like some of the concealer products. The product, which also can be used as eye shadow or as a cover-up for spider veins on legs, is $12.95 at drug and specialty stores. You also can order direct by calling [phone].

Dead ringer: Yeah, you've seen those dolls that claim to look like your little princess, but under close inspection the doll merely has the same eye and hair coloring on a generic doll face. A Colorado-based company called My Twinn, however, goes a big step farther with a made-to-order twin that has your child's head shape, nose and skin tone. You send them a color photo, a hair sample, a complete description based on their ordering form, and they'll send you a 23-inch doll with a custom-designed vinyl head on a soft body doll in a print dress, with a matching dress (available in sizes 3 to 14) for your child. The little look-alike costs $149.95 plus $16.95 for shipping, and takes six to eight weeks for delivery. Call [phone] for more information.

Deadhead dress-up party: Members of the Grateful Dead were never known to wear much more than a black T-shirt, yet they expect - and hope - their fans are more dapper. The reason? Following on the heels of Jerry Garcia's wild tie designs, the Mulberry company has made a new collection of Grateful Dead Neckwear featuring the stylized ``Steal Your Face'' logo and other album designs, now available for $29.50 each at Macy's, Nordstrom, Robinsons-May and the Knot Shops. Coming Nov. 8 will be matching silk boxer shorts, priced at $25.

Nostalgia by the truckload: Miz Hot Tips, a sucker for all things retro, was overwhelmed by all the nostalgic product-themed toys and gifts tucked inside the new Nabisco Merchandise Catalog. There's a limited edition, die-cast metal Barnum's Animal Crackers delivery truck (circa 1928) for $34.95; a checkerboard with Oreo cookies and Ritz crackers as the playing pieces, $34.95; a toy airplane with the Life Savers logo on the wings, $39.95; a Milk Bone shaped tin filled with dog treats, $11.95, and a special Oreo Cookie-themed mug designed for dunking cookies, $9.95. To order the free catalog, call [phone].

MEMO: Hot Tips appears every Saturday. If you have a hot tip on a new product or place, write to Barbara De Witt, Daily News Features Department, P.O. Box 4200, Woodland Hills, Calif. 91365-4200.

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Photo: A large, specially designed pillow called Pillow Pal s has a special concave area on one half for a small pet to curl up in - leaving the other half for you.