HOT Ships Powerful New Tools for Competitive Analysis on the Internet; CRUSH IQ Competitive Information Now Available for Telecommunications and Semiconductor Industries.BURLINGAME, Calif.--(BUSINESS WIRE)--March 11, 1996--HOT (Hands-On Technology), a provider of tools, information and services for competitive analysis and strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , today shipped CRUSH 1.1, the latest version of its interactive competitive analysis tool for Windows and Macintosh. Version 1.1 directly links competitive information in CRUSH with an unlimited number of URLs on the World Wide Web and now comes with a Netscape browser See Netscape. and Internet access See how to access the Internet. bundle provided by Concentric Coming from the center, or circles within circles. For example, tracks on a hard disk are concentric. Tracks on optical media are concentric or spiral shaped (in a coil) depending on the type. Network Corporation, a Cupertino-based Internet access provider See ISP. (networking, company) Internet Access Provider - (IAP) A company or other origanisation which provides access to the Internet to businesses and/or consumers. , for customers who currently do not have Internet access. HOT also shipped today its first two titles in the IQ for CRUSH series, interactive information for competitive analysis of specific industries. The first titles in the IQ series provide in-depth market intelligence for the Telecommunications and Semiconductor industries. Each CRUSH IQ edition contains competitive information for a specific industry, and is updated quarterly to include the most recent information available, including company profiles, relevant trends, and direct links to World Wide Web sites. Each CRUSH IQ includes leading industry competitors and at least 30 current market or industry trends categorized cat·e·go·rize tr.v. cat·e·go·rized, cat·e·go·riz·ing, cat·e·go·riz·es To put into a category or categories; classify. cat as economic, legal, political, social, technological, or industry specific. IQ also has direct Internet hot links to competitors, regulatory agencies regulatory agency Independent government commission charged by the legislature with setting and enforcing standards for specific industries in the private sector. The concept was invented by the U.S. , referenced resources, and other information-rich sites. CRUSH IQ plugs directly into CRUSH 1.1, an interactive competitive analysis tool that enables business professionals to segment their market effectively; identify and analyze trends and competitors; map competitive positions in the market; and create reports, presentations and action plans to develop winning competitive strategies. CRUSH IQ is preformatted for use with CRUSH. Using CRUSH IQ is as simple as opening a file. Targeted to marketing and sales professionals, consultants, strategic planners and entrepreneurs, CRUSH prompts users to combine data about their specific organizations -- even existing files on users' desktops, servers or Internet sites -- with the information already available in CRUSH to help them build and customize their marketing plans and evaluate competitive strengths and weaknesses. Currently, CRUSH IQ packages are available for the Telecommunications and Semiconductor industries. Forty additional industry-specific CRUSH IQ packages are in development for 1996 publication. Each CRUSH IQ edition is researched and compiled by experts in their respective industries. CRUSH 1.1 Links to URLs CRUSH 1.1 allows users to link directly to Internet URLs from within the interactive tool, enabling users to obtain dynamic, real-time market information as needed as needed prn. See prn order. . The link between CRUSH and Web sites is seamless and users can easily import the data into CRUSH for further analysis. For users who do not have Internet access, HOT is providing a Netscape and Concentric Network access bundle with the CRUSH 1.1 distribution. "In keeping with HOT's mission to provide business professionals with a total marketing and competitive analysis solution, Hands-On Technology is pleased to introduce CRUSH 1.1 and CRUSH IQ," said HOT's president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Michael Mellin. "Now business professionals have available the competitive analysis tool, industry-specific information on key industries, and a link to the Internet, providing them with a single, complete solution for analyzing their market position in real time to develop strategic plans." Pricing and Availability CRUSH 1.1 and CRUSH IQ packages can be ordered directly from HOT by calling 800/772-2580. Annual subscriptions to CRUSH IQ packages are currently available for the Telecommunications and Semiconductor industries. The price for CRUSH 1.1 is $499 and an annual subscription for one industry CRUSH IQ is $199, which includes the initial CRUSH IQ edition plus three quarterly updates within one year of the purchase date. CRUSH 1.0 customers will automatically receive a free upgrade to CRUSH 1.1. CRUSH 1.1 and CRUSH IQ will be mailed directly to customers. CRUSH 1.1 will be delivered on CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). , and CRUSH IQ will be delivered via diskette The official name for the floppy disk. See floppy disk. diskette - floppy disk as a CRUSH data file with supporting linked files. About HOT HOT has received funding from a variety of sources, including the well-known venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] Kleiner Perkins Caufield & Byers and New Enterprise Associates. Other investors include RR Donnelley
Headquartered in Burlingame, HOT (Hands-On Technology) develops and publishes real-time insight tools that bring together internationally recognized institutions and business leaders, tools, and information, enabling businesses to get ahead and stay ahead of the competition. The current HOT product line includes CRUSH 1.0, CRUSH 1.1 and CRUSH IQ. Founded in 1993, HOT is the first multimedia publisher to focus exclusively on the needs of the business market. CONTACT: Golin/Harris Technologies Eileen Smith, 415/904-7030, ext. 255 esmith@hi-tech.com or HOT Susan Korade, 415/579-7755 susan@HOT.sf.ca.us |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion