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HONEYBAKED HAM: THE STORE THAT HAM BUILT; HAM RETAILER PREPARES FOR HOLIDAY RUSH; REFLECTS ON RECIPE FOR SUCCESS

 CINCINNATI, Dec. 9 /PRNewswire/ -- Around holiday time, most Americans have visions of succulent hams -- not sugar plums -- dancing in their heads. And no one is thinking more about ham than the folks who run HoneyBaked Ham, the nation's leading retailer of spiral-sliced hams.
 A great deal has changed since the introduction of HoneyBaked Ham, now celebrating its 36th holiday season. In 1957, no one had ever heard of spiral-slicing because it hadn't been invented yet. Today, its ease and convenience have propelled spiral-sliced ham sales to account for 25 percent of overall ham purchases.
 The spiral-slicer was the brainchild of the late Harry J. Hoenselaar, a full-time salesman and part-time inventor who invented a rather unusual product -- a spiral-slicing machine for ham. Hoenselaar invented the product using a broom stick and other items he found around the house.
 He attempted to sell the spiral-slicing concept, but couldn't generate interest from butchers or grocery stores.
 When no one expressed interest in his new invention, Hoenselaar decided to go into business for himself and developed the first HoneyBaked Ham. Thirty-six years later the slogan, "We didn't invent ham, we perfected it," would be used in an advertising campaign for a company that had grown from its first store in Detroit, opened in 1957, to one of the nation's top ham retailers with more than 210 stores in 35 states. During this impressive growth, Hoenselaar remained fixed on one important philosophy: maintain the superior quality of the product.
 Today, Harry Hoenselaar's daughters -- Mary Jayne, Carol, Susan and Jo Ann -- and their families, each operate HoneyBaked Ham stores in different geographical regions throughout the United States.
 The exclusive curing, hickory-smoking and glazing procedures developed by Hoenselaar remain closely guarded family secrets. Every element of the process is strictly monitored for the utmost in quality control. But consumers know the product best for its inimitable taste, ready-to-serve convenience and truly unique crunchy secret-spice glaze.
 Recently, the company embarked on an entirely new spiral-slicing adventure, this time with HoneyBaked brand turkey breasts -- available smoked or roasted. The new product was introduced in response to America's smaller families and growing demand by time-pressed, educated consumers for quality, ready-to-eat foods that are also low in fat and cholesterol.
 HoneyBaked Ham is the number one retailer of spiral-sliced hams in the United States. The fully-cooked spiral-sliced hams HoneyBaked sells are available only in HoneyBaked stores or through mail order by calling 800-892-HAMS (4267). The HoneyBaked Ham Company of Ohio operates 41 stores in 17 markets.
 -0- 12/9/93
 /NOTE TO EDITORS: Color and black & white product photos, slides and line drawings are available by calling Adriana V. DiFranco/
 /CONTACT: Adriana V. DiFranco of MHW Public Relations, 216-646-9400, for HoneyBaked Ham, or Colleen Hennegan Harris of The HoneyBaked Ham Co., 513-583-9700/


CO: The HoneyBaked Ham Co. ST: Ohio IN: REA FOD SU:

BM-KL -- CLFNS1 -- 2029 12/09/93 07:33 EST
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Publication:PR Newswire
Date:Dec 9, 1993
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