HONDA CIVIC TOPS WITH GEN-XERS, REPORT SAYS.Byline: Enrique Rivero Staff Writer Generation X consumers prefer compact and premium midsize vehicles, with their No. 1 choice being the Honda Civic The Honda Civic is a compact car manufactured by Honda. It was introduced in July 1972 as a two-door coupe, followed by a three-door hatchback version that September. With the transverse engine placement of its 1169 cc engine and front-wheel drive, like the British Mini, the , according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a report released Tuesday by Agoura Hills-based J.D. Power and Associates. But that 20- to 34-year-old group is a highly fragmented lot and, thus, a tough bunch to market to - which is something carmakers are going to have to learn to do, as this group is expected to constitute one-quarter to one-third of the car-buying public by 2005, the study said. Also, the study found that older Gen-Xers rely on the Internet to obtain information before buying a car much more frequently than do 20- to 24-year-olds, who have less access to the Internet, are first-time buyers and tend to turn to family and friends for input. ``One other interesting finding is that Generation X is more willing to stretch its income to buy a vehicle,'' said Sara Wong Hilton, manager of market analysis at Power's Detroit office, who led the study. Gen-Xers will pay about 46 percent of their annual household income on a new vehicle, vs. 35 percent for baby boomers See generation X. . Lynda Sakamaki-Smith, spokeswoman for American Honda Motor Co. Inc., said she wasn't surprised to hear that Honda models are among Gen-Xers' favorites. The company has sold 129,531 1999 Civics civics, branch of learning that treats of the relationship between citizens and their society and state, originally called civil government. With the large immigration into the United States in the latter half of the 19th cent. through May, and the median age is 28 for the sportier coupe model. About half the Civic buyers are single; 46.5 percent are male, 53.5 percent are female; and 55 percent are college graduates or higher, spokeswoman Sakamaki-Smith said. ``This Generation X group sees (the Civic's) potential for fun, but it's reliable at the same time,'' she said. X MARKS THE SPOT X Marks the Spot is a quiz and panel game that has been broadcast on BBC Radio 4 since 1998 which could be likened to be a more light-hearted version of Round Britain Quiz. It was presented by the comedian and author Pete McCarthy until his death in October 2004. Top five models purchased by Generation X Honda Civic Honda Accord The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. Ford Explorer Ford F-Series Pickup Chevrolet Cavalier SOURCE: J.D. Power and Associates CAPTION(S): Photo, Box Photo: (Color) 1999 HONDA CIVIC SI The Honda Civic Si is a sport compact / hot hatch version of the compact car Honda Civic built by the Japanese automaker Honda. The Si designation, which stands for "Sport Injected", was formerly used in both Japan and North America signifying the most powerful Civic available in Box: X MARKS THE SPOT (See text) |
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