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HOME SHOPPING NETWORK NAMES THREE EXECUTIVES TO TOP POSTS; HSN PRESIDENT HOGAN ESTABLISHES NEW MERCHANDISING/MARKETING TEAMS

 ST. PETERSBURG, Fla., April 26 /PRNewswire/ -- Home Shopping Network, Inc. (NYSE: HSN), continuing to revitalize its business and merchandising strategies under the leadership of President and Chief Executive Officer Gerry Hogan, has named three executives to top marketing/merchandising posts at HSN, the nation's leading television retailer.
 Hogan, who joined HSN in February, named Doug Bailey as president of Home Shopping Club; Jeff Gentry as senior vice president of purchasing; and Rene Aiu as senior vice president marketing, sales and programming.
 "Our new merchandising team will move HSN forward as the nation's preeminent television retailer," said Hogan. "Rene, Doug and Jeff bring enormous experience, creativity and talent to their positions. They will guide HSN in its mission to improve the quality, variety and freshness of our


programming, products and customer service.
 "Ultimately, consumers will benefit the most as the new team creates many exciting promotions designed to attract viewers to HSN's products and great prices."
 Bailey comes to HSN after a 22-year career at Jack Eckerd Corp., where he served as senior vice president of merchandising for 12 years. Previously, he served as general manager of Rac Rite, a wholesaling division of Eckerd and was merchandising manager at Cunningham Drugs of Fort Lauderdale. Early in his career, he was with Sears. He has been active in many service and civic organizations.
 Retail executive Gentry, an expert in international consumer product sourcing, previously served as chief operating officer of Pollenex Corp. of Chicago. He also held senior marketing and retail sales management positions with Pollenex and Sunbeam divisions and received nine U.S. patents for successful consumer product inventions, such as a warm mist humidifier, home water filter and electric back massager.
 Aiu has been in cable television since 1980. She was involved at the ground-floor level of CVN and served as an executive with the J.C. Penney Shopping Channel. Aiu conducted the first market test of television shopping in Europe in the United Kingdom. She worked in television at 20th Century Fox before her venture into cable television.
 -0- 4/26/93
 /CONTACT: Louise I. Cleary of Home Shopping Network, 813-572-8585; or Steve Weiss or Mark Curran of Cohn & Wolfe, 212-598-3608 for Home Shopping Network/
 (HSN)


CO: Home Shopping Network ST: Florida IN: ENT REA SU: PER

JB-SS -- FL019 -- 0987 04/26/93 17:08 EDT
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Publication:PR Newswire
Date:Apr 26, 1993
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