Printer Friendly

HOLLYWOOD GOES TO SCHOOL WITH JOSTENS

 MINNEAPOLIS, Jan. 5 /PRNewswire/ -- Whether its creating an entire school environment, a college logo/mascot or a yearbook scene for a major motion picture, Hollywood calls upon Jostens, the leading supplier of class rings, graduation products, yearbooks and school photography.
 "Beverly Hills 90210," the popular Fox television show, works with Jostens on a regular basis, most recently to design the condor logo/mascot, outfit campus students and create a college environment for this season's shows as the cast moved from Beverly Hills High School to California University.
 "Jostens was extremely supportive in helping us understand the fabric of college life," said Tom Fichter, the show's production designer. "Jostens was wonderful to work with. They were willing to help without asking that their name be put on everything."
 Cole Harris, Jostens yearbook sales representative in Maine who also fills a role as director of special promotions, spent several days on the "Beverly Hills 90210" set as the unofficial prop expert for California University.
 Jostens provided all the original campus apparel for students and continues to provide sweatshirts, T-shirts, letter jackets and baseball caps. The company also created an entire bookstore with class rings, watches, mugs, banners, pennants, posters, decals and bumper stickers. In addition, Jostens created the names of fraternities/sororities and appropriate pins and a showcase of items in the California University student union.
 "I give Jostens an A-plus," said Gary Antista, property master for "Beverly Hills 90210." "Jostens is like a one-stop shop. They supplied us with everything we needed, many times utilizing the school mascot in various settings."
 For example, Fichter said the fictitious radio station KXCU, displays a plucked condor as its symbol to "reveal the cutting edge of individuality."
 "We animated and varied the campus mascot to accommodate all of the show's needs, even down to the statue in front of campus," Harris said.
 The statue, developed by Larry Glovka, artist/designer at Jostens' Burnsville, Minn. plant, depicts a condor perched on a branch with a rock base. Jostens and Glovka also created the condor football mascot, a condor with a CU sweatshirt and a flying condor with wings spread, which was put on a fraternity banner.
 Last spring, Harris and Jostens served as the prop experts for the three graduation episodes of "Beverly Hills 90210," providing yearbooks, caps and gowns, honor stoles, a valedictorian medal and diplomas.
 Besides "Beverly Hills 90210," Harris and Jostens were instrumental in a key scene in the upcoming major motion picture "My Girl 2," staring Dan Aykroyd and Jamie Lee Curtis. In the scene, Anna Chlumsky, who once again plays the girl who is now in junior high, travels from Pennsylvania to California to find out about her mother who died during childbirth. She visits a Jostens printing plant and reads about her mother in her 1974 school yearbook among boxes of other yearbooks. The plant has saved a copy of every yearbook it has ever printed.
 Jostens provided approximately 5,000 yearbooks to create this scene and will receive a screen credit, according to Mark Wade, the movie's property master. "My Girl 2" is expected to be released next spring or summer.
 Another upcoming movie in which Jostens produced key props is "Ace Ventura, Pet Detective," starring Dan Marino, quarterback of professional football's Miami Dolphins, and Jim Carrey of TV's "In Living Color," who plays a detective investigating the kidnapping of the Dolphins' mascot three days before the team plays in the Super Bowl. Jostens provided replicas of the Dolphins' 1984 American Football Conference championship ring, which turns out to be a key clue in solving the case.
 "We're excited that the movie and television industries recognize the value and importance of these traditional products and Jostens as a market leader," said Pat Hickey, Jostens director of marketing for yearbooks.
 Jostens has been involved in several other movies and television shows, including "Top Gun," "Days of Thunder," "The Natural," "Back to the Future III," "Foreign Student," "Tess," "Coach," "Saved By the Bell," "Here and Now," "California Dreams" and "Kate & Allie."
 Jostens also created the "Cheers" yearbook with pictures of the cast and crew to remember their 11 years together. Jostens printed 500 copies of the 80-page yearbook, put together in 20 days leading to the final episode. Each year of production has a double-page spread, and there are sections for special guests, show highlights, awards and families. All the stars, including Shelley Long and Nick Colasanto, also have one page each.
 Jostens, based in Minneapolis, is a leading provider of products and services for the youth, education, sports award and recognition markets. Jostens is listed on the New York Stock Exchange under the symbol "JOS" and last year reported sales of $915 million.
 -0- 1/5/94
 /CONTACT: Greg Bailey, 612-830-3374 or Kevin Whalen, 612-830-3251, both of Jostens/
 (JOS)


CO: Jostens, Inc. ST: Minnesota IN: ENT SU: PDT

DS -- MNFNS1 -- 9148 01/05/94 07:31 EST
COPYRIGHT 1994 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1994 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jan 5, 1994
Words:818
Previous Article:MAJOR INFORMATION PROVIDERS SIGN UP FOR EWORLD -- APPLE'S NEW ONLINE SERVICE
Next Article:/NYSE CLOSING, MONDAY, JAN. 3 /PRN/
Topics:

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters