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HOLIDAY INN WORLDWIDE REPORTS INTENSIVE DEVELOPMENT Chain Opens 91 Hotels, Initiates Aggressive Development Plans

 ATLANTA, Aug. 11 /PRNewswire/ -- Every other day on average in the first six months of 1993, Holiday Inn Worldwide has opened a new hotel.
 The rapid expansion is the result of Holiday Inn Worldwide's aggressive global development campaign, highlighted by the recent announcement of a joint venture plan in Mexico, with continued expansion in China and Thailand. Additionally, there have been a record number of openings in its Europe, Middle East and Africa Division (EMEA). In total, 91 new Holiday Inn hotels have opened throughout the world in the first six months of 1993.
 This record-level activity outpaces the milestone development of the late 1960s, when the hotel chain grew around the emerging interstate highway system in the U.S. and a Holiday Inn hotel was opened somewhere in the world every two-and-a-half days on average.
 Holiday Inn Worldwide Chairman and Chief Executive Officer Bryan D. Langton said that measures taken to actively pursue new development opportunities and focus on franchising have enabled the chain to add hotels despite the continued global economic recession.
 "To build our business, we will continue to explore opportunities for new products and new markets, examine new distribution channels and increase our sales efforts," said Langton. "We will continue to invest in technology, worldwide marketing sales support, and human resources, all of which give us a jump on our competition and make us attractive to potential franchisees."
 The brand opened a total of 91 new properties worldwide in the first six months of 1993, adding more than 13,000 guest rooms. At the end of June 1993, there were 1,750 hotels worldwide, with more than 337,000 guest rooms in more than 50 countries.
 Holiday Inn Worldwide's three operating divisions -- the Americas; EMEA; and Asia Pacific -- all have benefited from aggressive development programs, with several major franchise agreements for additional projects signed recently.
 ASIA PACIFIC
 The company has been growing in the Asia Pacific region, opening five new hotels in Hyderabad, India; Kunming, China; Miri, East Malaysia; Nongkhai, Thailand, and Islamabad, Pakistan.
 "We are capitalizing on the fast-emerging Asian economies, such as China, where Holiday Inn Worldwide is the largest international hotel operator, and where opportunities become increasingly available as development continues," said Langton. "With Asia having the world's largest landmass and half its population, the possibilities are virtually endless."
 AMERICAS
 In the Americas Division, which includes North, Central and South America and the Caribbean, Holiday Inn has opened 66 new hotels in the first six months of 1993. Twenty-two hotels were removed in recent months for failure to comply with Holiday Inn quality standards.
 In Mexico, at least 10 Holiday Inn Express hotels will be developed over the next two years under an agreement between Holiday Inn Worldwide and Grupo Situr of Guadalajara, Mexico, with additional projects under consideration. Groundbreaking on the first Express hotel is expected in September.
 A particularly successful product in the U.S., Holiday Inn Express was introduced just over two years ago and on Aug. 5, Holiday Inn Worldwide opened its 100th Express hotel in Aiken, S.C. Of the first 100 Express hotels that have joined the Holiday Inn Worldwide system, approximately 50 percent are from competitor chains, demonstrating the strong appeal of the brand.
 The first Holiday Inn Crowne Plaza Resort in the continental U.S., Crystal Sands, opened in March at Hilton Head, S.C. Holiday Inn Crowne Plaza Resorts were also opened in St. Thomas, U.S. Virgin Islands; Huatulco, Mexico, and Daytona Beach, Fla. The first Holiday Inn SunSpree Resort opened in Orlando, Fla., in June with additional properties to open soon in Lake Placid, N.Y., and Guadaloupe, French West Indies.
 EUROPE, THE MIDDLE EAST AND AFRICA
 In its EMEA Division, Holiday Inn opened 20 new hotels in the first six months of 1993 and a further eight in the month of July, adding three countries (Austria, the Czech Republic and Israel) to its global hotel network. A further 15 hotels are already scheduled to open this year in the region. The first Holiday Inn SunSpree Resort in Europe opened last month in Nice, France.
 Development agreements have been signed this year with Senator Group in Germany, HI Development PLC (Alliance S.A.) in France, Southern Sun Group in South Africa, and Queens Moat Houses PLC in the United Kingdom and Benelux.
 The Middle East continues to be a bright spot for the hotel company, with occupancy up nearly six points over the prior year and the opening of its first hotel in Israel in April 1993. In addition to the Holiday Inn Crowne Plaza openings in Tel Aviv and Istanbul, two further Crowne Plaza hotels will open in Jerusalem and Dubai later this year. Currently there are 10 hotels in six countries in the Middle East.
 With the addition of the Czech Republic, there are now 147 Holiday Inn hotels in 27 countries in the EMEA Division.
 Holiday Inn Worldwide, which is owned by Bass PLC of the U.K., is the world's largest single hotel brand, with 1,750 hotels and more than 337,000 guest rooms in more than 50 countries around the world.
 -0- 8/11/93
 /CONTACT: Kathy Egan of Golin/Harris Communications, 312-836-7361, for Holiday Inn Worldwide, or Gayle MacIntyre of Holiday Inn Worldwide, 404-604-2903/


CO: Holiday Inn Worldwide ST: Georgia IN: LEI SU:

BN-TG -- AT001 -- 1491 08/11/93 08:02 EDT
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Date:Aug 11, 1993
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