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HOLES IN SOLES ARE GETTING A SECOND LOOK

 HOLES IN SOLES ARE GETTING A SECOND LOOK
 AKRON, Ohio, March 2 /PRNewswire/ -- The holes in your soles are


getting a second look.
 And as a result the shoe repair business is growing in these tough economic times, said shoe experts at The Goodyear Tire & Rubber Company.
 Citing a 25 percent shoe repair sales increase in 1991 over the previous year and forecasting another 10 percent growth this year, Goodyear's Bill Lobosco said people are reversing the recent trend to throw away shoes with holes in soles or worn heels. Instead, they are returning to shoe repair shops in big numbers.
 Goodyear, whose Neolite soles and heels rival its blimps for corporate identity, has been in the shoe business for more than 90 years.
 Lobosco, manager of Goodyear's Shoe Products Division, said the recession has prompted families to re-evaluate their shoe dollars.
 "Many folks are going back to the ways of their parents and grandparents," he said, "getting their shoes repaired again and again to get every dollar's worth of wear."
 -0- 3/2/92
 /CONTACT: Scott Baughman of Goodyear, 216-796-5346/ CO: The Goodyear Tire & Rubber Company ST: Ohio IN: SU: PDT


CG -- CLFNS1 -- 3706 03/02/92 07:34 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Mar 2, 1992
Words:201
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