HOK launches Studio E; designers and producers to the global entertainment industry.LOS ANGELES--(BUSINESS WIRE)--Nov. 3, 1995--HOK (Hellmuth, Obata + Kassabaum, Inc.), the largest architecture firm in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , announces the formation of Studio E, a new and specialized thematic design and production studio to service the entertainment industry. Studio E combines imaginative and innovative thematic design with knowledge-based content and dependable delivery to produce unique entertainment environments and events. With the launching of Studio E, HOK merges the talents of some of the industry's most creative and experienced thematic designers with HOK's ability to produce complex facilities. This collaborative design and production studio will be based in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and Orlando. In concert with the HOK 20-office global network and other partners, Studio E will deliver entertainment and thematic design services to new and existing clients in North and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. , Europe, the Middle East and Asia. STUDIO E DIRECTORS The design directors of HOK Studio E are Gerry Dunn, Chris Miles Chris Miles is a fictional character in the television series Skins portrayed by Joe Dempsie. Characterisation Chris's character is initially portrayed as being very into pills and as being something of a party animal, but at the same time has other layers to and Chip Reay. Dunn comes to Studio E from WATG WATG Wimberly Allison Tong Goo (Singapore) where he was Director of Entertainment Design. Previously he was a design director at Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Imagineering. Miles, with over 30 years of entertainment experience, was most recently Director of Theme Park Design with Landmark Entertainment and has held similar leadership positions at HHCP and CT Hsu. Reay has over 30 years of design leadership at HOK. The marketing and managing directors of Studio E are Michael Fejes, Pete Karamitsanis, and Jeffrey Blydenburgh. Says Miles: "We are excited about the prospects for Studio E. We combine an intellectual approach with a playful attitude towards our projects." The vision of HOK Studio E is to become the leading conceptual and thematic designers and idea producers for the entertainment, leisure and cultural communities within the next five years. As Blydenburgh, the major accounts director, states, "It is our goal to set a new standard in the ever-expanding global market. We will get there by being story driven, client-focused, and delivering projects sooner than our competitors." THE MARKET Since 1991, entertainment and leisure related activities have provided the biggest boost to consumer spending Consumer demand or consumption is also known as personal consumption expenditure. It is the largest part of aggregate demand or effective demand at the macroeconomic level. in the United States. "Entertainment development, from theme parks to casinos, from sports facilities to aquariums, is a diversified field sweeping not only America, but the world," stated Reay. Studio E's market segments are driven by entertainment, family entertainment centers and casinos. Studio E is currently involved in concept studies for casino entertainment complexes on the East Coast and in Las Vegas, corporate exhibition projects, and being considered for several major theme park projects. HOK's experience in entertainment related projects includes the Florida Aquarium in Tampa, and the Long Beach (California) Aquarium of the Pacific The Aquarium of the Pacific is located in the city of Long Beach, California at the mouth of the Los Angeles River. The aquarium features a collection of over 12,500 animals representing almost 1,000 different species. ; in New Jersey, master plans for the Meadowland mead·ow·land n. A tract of land having the characteristics of or used for a meadow. Sportropolis in East Rutherford and the Landing at Garden State in Camden; Silver Screen Junction, a proposed theme park near Dallas; and the America Paradise Resort, currently under construction in Dujiangyan City, Sichuan, China. HOK is a multidisciplinary design firm serving clients worldwide in varied fields including health care, aviation, justice, corporate, and other areas. HOK was ranked the top architectural/engineering firm in general building in 1995 by Engineering-News Record with billings exceeding $100 million. World Architecture ranks HOK as the second largest A/E A/E Architect/Engineer A/E Architecture and Engineering Services A/E Air Entry (by auscultation) A/E Activity Elements A/E Ascent and Entry (spacecraft; NASA) A/E Attitude Ephemeris A/E Anarchy and Equality firm in the world. Noted market expertise within HOK related to entertainment include HOK Sport, the leading sports facilities architect in the United States with projects such as Jacob's Field in Cleveland, Camden Yards in Baltimore, and Coors Field in Denver; and HOK Retail, the designers of the Dallas and Houston Gallerias which are the models for the shopping mall industry. NOTE: Studio E Directors will be available for interviews at IAAPA IAAPA International Association of Amusement Parks and Attractions in New Orleans November 13-17. For additional information, please contact Jeffrey Blydenburgh at 1-800/733-0980. CONTACT: HOK, Los Angeles Michael Fejes, 310/453-0100 or Dana Collins, 800/788-5518 |
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