Printer Friendly
The Free Library
14,792,997 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

HOK completes store design.


Helmuth, Obata + Kassabaum (HOK) has completed the design of the new 300,000 square foot offices for Ann Taylor Notable people named Ann Taylor include:
  • Ann Taylor (NPR newscaster), American radio personality
  • Ann Taylor (poet) (1782-1866), poet and children's writer
  • Ann Taylor, Baroness Taylor of Bolton (born 1947), UK Labour Party politician
 in the 7 Times Square building in midtown mid·town  
n.
A central portion of a city, between uptown and downtown.


midtown
Noun

US & Canad the centre of a town
 Manhattan.

The NYSE-listed retail giant will lease 10 floors (6 through 15) in the new office tower, with move-in scheduled for April of this year. John Gallin & Son, Inc. of Manhattan is the construction manager for the $30,000,000 project.

For the new space, HOK has designed a mostly open plan environment that provides employees with optimum access to natural light and a generous amount of work surfaces and support areas to perform their intensive merchandising merchandising

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product.
 and retail marketing support functions.

A universal workstation size provides maximum flexibility for the potential expansion and contraction contraction, in physics
contraction, in physics: see expansion.
contraction, in grammar
contraction, in writing: see abbreviation.

contraction - reduction
 of departments.

The architects have selected a neutral color palette Also called a "color lookup table," "lookup table," "index map," "color table" or "color map," it is a commonly used method for saving file space when creating 8-bit color images.  as an appropriate, non-distracting backdrop for the working environment where an array of colorful clothing is constantly being studied and arranged for eventual displays in Ann Taylor and Ann Taylor Loft retail locations.

Rick Focke, Director of Design for Interiors at HOK, states, "For Ann Taylor's move from the garment district The Garment District is a store in Cambridge, MA and is well known for its Dollar-A-Pound clothing store. The Garment District started out as an offshoot of Harbor Textiles, a textile company which produced wiping cloths for industry that began in the late 1940s.  to the more corporate environment of 7 Times Square, we've created a more corporate overall image for the company but, at the same time have established a creative workplace for creative people.

"This supports the company's recruitment goal to be the employer of choice in the retail sector.
COPYRIGHT 2005 Hagedorn Publication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Helmuth, Obata and Kassabaum Inc.
Publication:Real Estate Weekly
Article Type:Brief Article
Geographic Code:1USA
Date:Feb 23, 2005
Words:231
Previous Article:Construction is continuing on schedule at Waterford at East Brunswick, a condominium community for active adults, now under development by...
Next Article:Development Group plan on track with $55m buy.(Clinton Mews Development Group LLC's condominium construction)
Topics:



Related Articles
MANAGEMENT Who's News PERSONNEL.
Strange bedfellows make good roommates in stations' design. (Real Estate Awards--Dealing in Hard Times).(radio station's new 23,000-square-foot space)
College days.(Real Estate Industy)(Brief Article)
Designs on recruiting the best workers.(Special report: interiors)
Hellmuth, Obata + Kassabaum.(Brief Article)
Volunteers give park a makeover.(CoreNet Global New York City Chapter's donations to Tompkins Square Park)(Brief Article)
Carlton arranges $151m deal for landmark office building.(FINANCE)
Retailer moves into Times Square showcase.
Ann Taylor headquarters project gets Award of Merit.
SMPS executive talks about the marketing game.(Meredith Lovejoy profile in construction and design)

Terms of use | Copyright © 2010 Farlex, Inc. | Feedback | For webmasters | Submit articles