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HOCKEY SUPERSTAR MARIO LEMIEUX GETS HIS OWN CANDY BAR

 PITTSBURGH, Dec. 16 /PRNewswire/ -- National Hockey League superstar Mario Lemieux will have his own candy bar, it was announced today.
 The "Mario Bar," announced at a press conference here today, is the first consumer food product to bear Lemieux's name and marks the first time a hockey player is to be featured on a nationally and internationally marketed candy bar. Each "Mario Bar" will include a collector's card with a photograph of and vital statistics on Lemieux. A select number of cards will feature an authentic Mario Lemieux autograph.
 Lemieux, the Pittsburgh Penguins' center and the most valuable player of the past two Stanley Cup Championship series, has signed a contract with Pittsburgh Food & Beverage, Inc., parent company of D.L. Clark Company and Wayne Candies, Inc. The "Mario Bar," a specially packaged version of the caramel Bun(R) Bar, is expected to arrive at retail outlets throughout the United States and Canada by early March 1993.
 "I'm excited about having my own candy bar. It tastes great, has a connection to the city of Pittsburgh, and shows that major companies are recognizing the sport of hockey," Lemieux said.
 The growing popularity of hockey, with an estimated 45 million fans in the United States and Canada, and Lemieux's stature as a superstar in the sport made the "Mario Bar" a natural, according to Ty Ballou, vice president of marketing and sales for D.L. Clark Company.
 Ballou also noted that a limited-edition run of one million specially packaged Clark(R) Bars, featuring the Pittsburgh Penguins back-to-back Stanley Cup Championships, sold out as quickly as it was produced earlier this year. While distribution of that bar was limited primarily to the tri-state area surrounding Pittsburgh, Ballou expects the "Mario Bar" to be even more popular with consumers throughout the United States and Canada.
 A sports celebrity tie-in is nothing new for Pittsburgh Food & Beverage, Inc. Its subsidiary Wayne Candies, Inc. of Fort Wayne, Ind., marketed a similar, top-selling candy bar known as the "Reggie Bar" to honor Reggie Jackson during the height of his popularity in the 1970s.
 Pittsburgh Food & Beverage, Inc., (PF&B) is the privately held parent company of the D.L. Clark Company and Wayne Candies, Inc. PF&B's product mix includes the Clark(R) Bar, Bun(R) Bar, Black Cow(R) and Slo(R) Poke candies. The Pittsburgh-based food and beverage company also operates the Pittsburgh Brewing Company.
 -0- 12/16/92
 /CONTACT: Pamela Rocco of Ketchum Public Relations, 412-456-3568, for D.L. Clark Company/


CO: Pittsburgh Food & Beverage, Inc.; Wayne Candies, Inc.; D.L. Clark
 Company ST: Pennsylvania IN: FOD SU: PDT


CD-MJ -- PG002 -- 7692 12/16/92 12:00 EST
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Publication:PR Newswire
Date:Dec 16, 1992
Words:445
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