HOB Entertainment, Inc. Announces Integrated Marketing Campaign for Summer 2000.Entertainment, Music & Online/Chat Editors HOLLYWOOD--(ENTERTAINMENT WIRE)--July 3, 2000 HOB hob a male ferret. Entertainment, Inc., owner of House of Blues House of Blues (HOB) is a chain of music halls and restaurants founded in 1992 by Hard Rock Cafe founder Isaac Tigrett and his friend and investor Dan Aykroyd. It is a home for live music and southern-inspired cuisine, whose clubs celebrate African-American culture, specifically club and concert venues and digital webcasting business, HOB.com, today announced a fully integrated promotion leveraging its full suite of offline and online assets. "Run Of The House" promotion will offer over 3 million House of Blues guests the opportunity to win two ALL ACCESS passes to 22 participating venues across the HOB club, arena and amphitheater network. Open to all for entries through the end of August, a winner will be drawn daily (Monday through Friday). Each winner and a guest will receive a special all access laminate pass, good for unlimited entry to any participating House of Blues venue with additional perks such as VIP parking, backstage hospitality and more, all of which is determined by each individual venue. All guests coming to House of Blues venues over the summer period will be handed an interactive CD Rom CD ROM Compact Disk Read Only Memory , which will direct customers to a special location on-line at HOB.com, to enter the contest. The CD Rom also showcases a variety of great content from the HOB.com concert archive and artist interview sections, as well as links to audio and video digital download  The perspective and/or examples in this article do not represent a world-wide view. Please [ edit] this page to improve its geographical balance. areas in the website. The CD Rom will also
feature a downloadable desk-top icon called Music V-Flash, developed by
CDKNet, which will allow members of HOB.com the opportunity to receive
daily flash updates of news, webcasts, digital downloads, concert
schedules and on-tour information direct from HOB Digital. HOB
Entertainment, Inc. expects to drive significant membership sign-up out
of the national promotion.More than 4,000 shows will be included during the life of the promotion. Music fans will be able to choose from such major artists as Britney Spears, Dave Matthews
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Chris Stephenson, Senior VP Sales & Marketing, HOB Entertainment, Inc. said: "The promotion is designed to fully leverage the `clicks and mortar' strategy, which our company has been so focused on. We have seen tremendous conversion of our venue customers to regular users of our on-line business, and this promotion not only adds value to the customer experience, but also gives them the opportunity to become regular and loyal members of HOB.com." Additional programs which leverage the integrated assets of House of Blues include "Artist Of The Month" which capture content from the club and concert venues and re-purpose live performances into myriad media, including HOB.com, satellite TV, cable, i-radio and more. A Stone Temple Pilots performance has spawned webcasts, syndicated cable programming, satellite programming, as well as artist promotion in club, arena and amphitheater venues. The Cult's Artist of the Month promotion resulted in numerous online and offline activities, seven sold-out dates at House of Blues Sunset Strip The Sunset Strip is the name given to the mile and a half stretch of Sunset Boulevard that passes through West Hollywood, California. It extends from West Hollywood's east border with Hollywood at Marmont Lane to its west border with Beverly Hills at Phyllis street. , a live pay-per-view concert on HOB.com and a record deal for the band. The Run Of The House promotion is sponsored by PlanetGiving.com, an on-line resource for charitable companies. A list of all rules are available online at www.hob.com/rules. JPEGs for print and Internet use of HOB Run of the House collateral and HOB Entertainment, Inc. logos are available at www.hob.com/business/publicity/pressreleases/000627runofthehouse2.asp For further information concerning HOB Entertainment, Inc. please contact Scoop Marketing: Larry Solters, 213/639-6169 Janie Hoffman, 213/639-6195, hoffman@solters.com About HOB Entertainment, Inc. HOB Entertainment, Inc. is a Los Angeles-based global entertainment company committed to providing the best in live concert entertainment both on-stage and on-line. HOB Entertainment, Inc. is comprised of three major entertainment businesses. These businesses include: House of Blues Club Venues (located in Cambridge, MA, New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded , Los Angeles, Chicago, Myrtle Beach, S.C., Orlando and Las Vegas) that successfully blend live music with food, retail and art into an exciting, interactive entertainment adventure; House of Blues Concerts, Inc., a leading promoter and producer of concerts in the live entertainment industry, which presently owns and operates 20 arena and amphitheatre venues throughout North America; and HOB Media Properties, which includes HOB Digital, www.hob.com, an industry leader in the production, capture, promotion and distribution of quality live music content, HOB Productions and HOB Music Company. House of Blues -- IT IS LIVE! (TM) America Online Keyword: HOB PARTICIPATING HOUSE OF BLUES VENUES: House of Blues, Cambridge, MA House of Blues, New Orleans, LA House of Blues, Los Angeles, CA House of Blues, Chicago, IL House of Blues, Myrtle Beach, SC House of Blues, Orlando, FL House of Blues, Las Vegas, NV Universal Amphitheatre, Los Angeles Fiddler's Green Amphitheater, Denver Red Rocks Amphitheatre, Denver Starplex Amphitheatre, Dallas Lakewood Amphitheatre, Atlanta Blossom Music Center, Cleveland Gorge Amphitheatre, Seattle Molson Amphitheatre, Toronto Molson Park, Toronto Paramount Theatre, Denver Coors Amphitheatre, San Diego SDSU Open Air Theatre, San Diego Commodore, Vancouver Hollywood Bowl, Los Angeles Cox Arena, San Diego (a) Subject to artist approval. |
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