HMV and Squeeze Choose AT&T's a2b music for First Digital Download Promotion.CANNES, France--(BUSINESS WIRE)--Jan. 25, 1999-- a2b music Brings Its Innovative Combination of Online and Traditional Retail Marketing Strategy to the U.K. Larry Miller, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of AT&T's a2b music(SM), along with Chris Difford and Glenn Tilbrook from Squeeze, today jointly announced an Internet marketing campaign for the band. This marks the first digital distribution promotion undertaken by HMV HMV His Master's Voice HMV High Mobility Vehicle HMV High Mileage Vehicle HMV High Molecular Weight HMV Heavy Maintenance Visit HMV Hazardous Materials Vault (military vault for dangerous materials) HMV Heavy Military Vehicle , and is a2b music's inaugural campaign directed at the European market. In February, a2b music, a leading solution for the secure digital distribution of music, will provide a full-length, CD-quality download of "In the Morning" from Squeeze's new recording Domino (Quixotic Records). Links to the download will be available from all the partners' websites: www.a2bmusic.com, www.hmv.co.uk, and the official Squeeze site www.squeezefan.com. There will also be a link to a downloadable coupon worth 1.00 pound off the price of the record, redeemable both at HMV's online and brick and mortar See bricks and mortar. stores. "We are so pleased to be able to announce the first of our European initiatives at MIDEM '99," said Larry Miller, chief operating officer, a2b music. "This campaign with Squeeze and HMV continues our philosophy of working with star artists and key retailers in campaigns which use the Internet to help sell CDs today, and not in the distant future." Chris Difford said, "Not only does this download give our fans something special in the UK, it also makes our music available via digital download to people worldwide." "For HMV's first Internet campaign, I'm very pleased that we will be working with AT&T's a2b music and Squeeze," said Stuart Rowe, HMV direct and website manager. The heart and soul of Squeeze, Chris Difford and Glenn Tilbrook just celebrated 25 years of their successful songwriting partnership. Domino, their 13th album release, is Squeeze's first studio project in three years. The album is fresh and organic-sounding, with a new line-up consisting of Christopher Holland, Hilaire Penda and Ash Soan. Squeeze will also be headlining "Best of British I & II" music showcase at Midem this evening, with Difford and Tilbrook hosting the whole event. a2b music chief operating officer Larry Miller will be participating in the "Shopping on the Net" conference session today at 4:00pm-5:30pm. About a2b music a2b music (http://www.a2bmusic.com), an Internet marketing and technology company, is leading the music industry in innovative uses of secure digital audio distribution. a2b music enables clients to leverage unique Internet opportunities to create customized in-store and online retail sales and marketing promotions. As the exclusive provider of AT&T Labs technologies for Internet delivery of secure digital music, a2b music also makes its compression, mastering and security software available through a licensing program. AT&T and a2b music are founding members of the Secure Digital Music Initiative Secure Digital Music Initiative (SDMI) was a forum formed in late 1998, comprised of more than 200 IT, consumer electronics, security technology, ISP and recording industry companies, ostensibly with the purpose of developing technology specifications that protected the (SDMI (Secure Digital Music Initiative) A set of rules for securely distributing digital music over the Internet. Announced in February 1999, it is backed by the Recording Industry Association of America (RIAA) and Sony, Warner, BMG, EMI and Universal, the top five ) Forum, which will create a voluntary digital music security specification. Since its launch in November of 1997, a2b music has been selected to create cross-media promotions for recording artists such as Aerosmith, Bonnie Raitt, Tori Amos, Willie Nelson, Garbage, Lenny Kravitz, Counting Crows, The Verve Pipe, Dave Stewart, Joe Walsh, SWV SWV Sisters With Voices (Singing Group) SWV Sisters With Voices (R&B Group) SWV Something Weird Video (DVD supplier) SWV Square Wave Voltammetry , Rocket From The Crypt Rocket From the Crypt was an American rock band led by John Reis, formed in 1990 in San Diego, California and disbanded in 2005. Of Reis' many musical endeavors, Rocket From the Crypt were the most successful and most internationally recognized. and Gravity Kills. a2b music customers include Almo Sounds, Atlantic Records, BMG BMG Bundesministerium für Gesundheit (Germand: Federal Ministry for Health) BMG Be My Girl BMG Blue Man Group BMG Bertelsmann Music Group BMG Be My Guest BMG Browning Machine Gun BMG Bulk Metallic Glass , Camelot Music, Capitol Records, Dreamworks, Fairwest Direct, Inc., Geffen Records, Interscope Records, N2K's Music Boulevard, RCA Records, Tower Records, Trans World Entertainment Trans World Entertainment Corporation is a chain of entertainment media retail stores in the United States. It currently operates over 800 freestanding and shopping mall-based stores under several brand names. , TVT Records, Virgin Records and the Rock and Roll Hall of Fame The Rock and Roll Hall of Fame and Museum is a museum in Cleveland, Ohio, United States, dedicated to recording the history of some of the best-known and most influential artists, producers, and other people who have in some major way influenced the music industry, particularly in and Museum, which uses a2b music's platform to power a digital archive of 27,000 CD-quality songs. NOTE: a2b music is a service mark of AT&T Corp. |
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