HMO moves to mend fences with doctors. (Short Takes).UnitedHealth Group UnitedHealth Group Incorporated NYSE: UNH is a managed health care company. It is the parent of United Healthcare, one of the largest health insurers in the U.S. It was created in 1977, as UnitedHealthCare Corporation (it renamed itself in 1998), but traces its origin to a has announced that it is taking a step that once would have been considered almost sacrilegious sac·ri·le·gious adj. 1. Grossly irreverent toward what is or is held to be sacred. 2. Having committed sacrilege. sac for an HMO HMO health maintenance organization. HMO n. A corporation that is financed by insurance premiums and has member physicians and professional staff who provide curative and preventive medicine within certain financial, . It is closing its utilization review u·til·i·za·tion review n. A process for monitoring the use, delivery, and cost-effectiveness of services, especially those provided by medical professionals. department. The Minnetonka, Minnesota-based managed care giant says that it has come to the conclusion that its UR division, which cost about $128 million to operate last year, was more expensive than the savings it generated. Its UR program was already approving 99.1 percent of all doctors' decisions, so UnitedHealthcare wondered if it was just creating hassles for its providers, UnitedHealth had tested this concept by eliminating utilization review from six of its member plans as part of a pilot project. UnitedHealthcare is the health insurance division of UnitedHealth Group. Utilization review has long been one of the managed care tools most despised by physicians, so eliminating it could have some significant public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most benefits for the HMO. In recent years, UnitedHealth has invested heavily in amassing and analyzing patient data to evaluate whether its member physicians were complying with accepted medical practices and standards. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the company's Medical Director, Lee Newcomer, MD, "That quality measurement program is the reason we felt comfortable doing this." Newcomer says that instead of trying to micromanage micromanage Administration A popular term for excess oversight of lower management by upper management physicians, they will be looking at broader outcome measures of physicians' performances. For example, the company looked at whether doctors prescribed beta blockers Beta Blockers Definition Beta blockers are medicines that affect the body's response to certain nerve impulses. This, in turn, decreases the force and rate of the heart's contractions, which lowers blood pressure and reduces the heart's demand for after heart attacks, whether they monitored glucose levels of diabetic patients, and whether they gave mammograms to women over age 50. UnitedHealth Group's new policy will not apply to mental health coverage. Company officials say they haven't had a chance to study how their new policy would work in this area. One of the challenges they face is that there are few objective tests available to assess what type of psychiatric care, if any, is needed in a particular case. The move to eliminate utilization review by UnitedHealth Group has drawn strong support. Jeannine Rivet, Chief Executive of UnitedHealthcare, said that members from all over the U.S. were calling in to thank her for the change. That, she said, was a new experience, since members usually only call in to complain. Judy Waxman, Director of Government Affairs at Families USA Families USA is an American non-profit consumer health-care advocacy organization. It was founded by attorney Ron Pollack, its executive director. Pollack was Dean of Antioch School of Law, and argued cases involving food aid for low-income Americans before the Supreme Court. , applauded the move, saying, "Consumers would be thrilled not to have to wait the extra time, and doctors would be thrilled not to be second-guessed by clerks. Why wouldn't other plans jump on the bandwagon? If it saves money and makes people happier, it's a no-brainer." Renowned health economist Uwe Reinhardt, PhD, voiced his support. He noted that other industries found out long ago that micromanaging and interfering with their workforces was unproductive, and he wondered why it took ten years for HMO executives to figure this out. President Clinton said, "Good for them. I applaud them. And they're large enough that they might really be able to do it and have an impact." James A. Hawkins is Publisher of Healthcare Briefings, a newsletter available in print, on cassette, via fax. and on computer disk. He can be reached at 800/338-5486. |
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