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HILTON LAUNCHES ZIP-IN CHECK-IN PLUS(R)

Company Sets Gold Standard For 90s-Style Check-In Services

BEVERLY HILLS, Calif., March 5 /PRNewswire/ -- Hilton Hotels Corporation today announced it will introduce the hospitality industry's first streamlined, entranceway guest check-in process. Dubbed "Zip-In Check-In Plus(R)," the new system bypasses the traditional front desk check-in and paves the way for guests to be escorted directly to their room upon arrival, if requested.

"In response to our guests looking for a quicker check-in process, we created the ultimate system, designed with efficiency, convenience and service in mind," said John Luke, vice president - front office operation and systems for Hilton Hotels. "Last year we rolled out `Zip- In Check-In,' which provided HHonors(R) guests -- Hilton's guest-reward program members -- with 30-second front desk check-ins. The success of that program was so overwhelming, we felt confident we could create an even more streamlined system."

During traditional hotel check-ins, arriving guests are generally greeted by a doorperson, escorted by a bellperson to the front desk clerk, who then checks-in the guest and directs them back to the bellperson, who then takes them to their room.

According to Luke, for guests with reservations and pre-approved credit, Hilton's Zip-In Check-In Plus pares the standard check-in process down to 10 or 15 seconds.

"All of Hilton's `Front of House' personnel -- including doorpersons, bellpersons, front desk employees, concierges and even our assistant managers -- are trained to provide luggage assistance, check- in confirmation and bellperson-type service," said Luke. "When a guest arrives at a U.S. Hilton hotel, in a matter of seconds any one of our personnel can check them in, hand them their room key and escort them to their room. Best of all, the whole process includes the same top quality, friendly service our guests expect from a Hilton. We call it a seamless check-in."

To maintain the speed and efficiency of the Zip-In Check-In Plus system, Luke said guests arriving without reservations will be directed to the hotel's front desk where the standard quality check-in procedures will be followed.

Zip-In Check-In Plus was tested last September at Texas-based San Antonio Airport Hilton and Conference Center and the San Antonio-Hilton Palacio del Rio. This month, the program is being launched at an additional five properties, including the Miami Airport Hilton and Towers, the Pittsburgh Hilton and Towers, the Oakland Airport Hilton, the Los Angeles Airport Hilton and Towers and the New Orleans Airport Hilton. The program will be rolled-out to the more than 120 U.S. Hilton properties by year's end. For more information about Zip-In Check-In Plus, Luke said travelers can call 1-800-HILTONS, or log on to Hilton Hotels Internet Travel Center at http://www.hilton.com.

Hilton Hotels Corporation (NYSE: HLT) is recognized internationally as the preeminent gaming and hospitality company. The company develops, owns, manages or franchises hotel-casinos, resorts, vacation ownership and hotel properties.
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/CONTACT: Jeremy Baka or Max Martens of Douglas Consulting Group, 213-845-0140; or Jeanne Datz or Kendra Walker of Hilton Communications, 310-205-4545/

(HLT)

CO: Hilton Hotels Corp. ST: California IN: LEI SU:

KL-BB -- LATU004 -- 9850 03/05/96 09:02 EST
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Publication:PR Newswire
Date:Mar 5, 1996
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