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HILTON CALLS FOR END TO 'FREQUENT TRAVEL HYPE'; URGES GUESTS TO COMPARE THE REWARDS

 BEVERLY HILLS, Calif., April 30 /PRNewswire/ -- Hilton Hotels Corp. is urging frequent travelers not to be confused by "supposedly innovative" hotel mileage programs and encourages them to look at the bottom line: the rewards and how fast you can earn them.
 "Value means offering more ways to quickly earn airline travel and hotel stays, the rewards that frequent travelers say they want most," said Perry Maynard, Hilton's vice president of marketing programs. "Not all hotel programs offer these benefits."
 Maynard cites as an example Marriott's recent announcement of an airline miles program that offers guests frequent flyer miles without having to fly. He said, "It sounds appealing, but actually offers nothing new and requires that members make a choice between whether they want airline miles or hotel points."
 Industry experts and customers agree that the best frequent guest programs give you both points and miles. Programs like Hilton HHonors also allow members to accumulate airline miles without flying. The ability to earn miles without flying was the entire focus of Marriott's "new" program.
 "Hilton essentially launched a much more generous version of the Marriott Miles program three years ago," Maynard said. "Not only have we allowed our members to earn `miles without flying' for several years, but we also allow our members to double-dip, which means they earn both points and miles at the same time. Why settle for half a free vacation -- just airline miles -- when you can earn a whole one including airfare and hotel."
 Hilton HHonors is a guest reward (a.k.a. frequent-stay) program designed for the frequent traveler who selects Hilton or Conrad hotels as their hotel choice on business and pleasure trips. Enrolled members receive special privileges and can accumulate HHonors points and airline miles virtually every time they stay at a participating HHonors hotel.
 Hilton HHonors is the only hotel program that offers airline miles with the three largest U.S. airlines, as well as others. Airline mileage can be earned with United, American, Delta, USAir, America West and Air Canada. A flight is not required in order to earn miles with American, United, America West and Air Canada. Accumulated HHonors points can be redeemed for free trips and hotel rooms, airfare, cruises, special merchandise offers and more.
 Membership in HHonors is free. To enroll instantly, or for more information or reservations, call 800-HILTONS.
 A publicly owned international lodging company, Hilton Hotels Corp. owns, manages and franchises more than 240 hotels and resorts in major cities, suburban areas, airports, resort and gaming destinations nationwide. The company's international subsidiary, Conrad Hotels, operates hotels in the Caribbean, England, Ireland, Hong Kong and Belgium and gaming destinations in Australia and Turkey.
 -0- 4/30/93
 /CONTACT: Marty Gordon or Pat Godefroy of Douglas Consulting Group, 213-252-0427, for Hilton Hotels; or Susan Whyte Simon or Kendra Walker of Hilton Media Relations, 310-205-4545/


CO: Hilton Hotels Corp. ST: California IN: LEI SU:

JL-JB -- LA026 -- 3365 04/30/93 15:54 EDT
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Publication:PR Newswire
Date:Apr 30, 1993
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