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HIGH-TECH TOYS HASBRO'S FOCUS.


Byline: Michael Mello Associated Press Associated Press: see news agency.
Associated Press (AP)

Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world.
 

Hasbro Inc. has announced a broad reorganization of its business that will allow the world's No. 2 toymaker
For the 3APL-M application, see 3APL


Toymaker (real name Cosmo Krank) is a brand new, original villain in The Batman. He first appeared in Cash for Toys. He is voiced by Patton Oswalt.
 to expand its offerings of high-tech toys and its popular core brands, including Furby and Pokemon.

Hasbro will cut 2,200 jobs, or 19 percent of its work force, close two plants and shift much of its manufacturing to Asia. It will also discontinue some of its underperforming toys.

Pawtucket, R.I.-based Hasbro will take a pre-tax charge of $141 million in the fourth quarter to cover costs associated with the restructuring.

Like many toy companies in recent years, Hasbro has been stepping up its high-tech offerings to make playtime more entertaining and challenging for today's computer-literate kids.

Hasbro, which trails No. 1 toymaker Mattel by a narrow margin, has seen tremendous growth in its interactive division, which produces computer and video games This article is about the British magazine covering computer and video games. For the American magazine, see Computer Games Magazine.

Computer And Video Games (CVG
, as well as playsets that connect with PCs.

With the latest restructuring, Hasbro said it will be able to better focus on building its interactive offerings and extending its best-selling brands, such as ``Star Wars,'' Pokemon, Furby, Tonka, and Easy Bake Oven.

``They're moving into a whole kids entertainment company. It's the way the toy industry has to go,'' said Chris Byrne Chris Byrne co-founded the band Black 47 with Larry Kirwan in 1989. While still with the band, he created a side project - the "celtic hip-hop" band Seanchai & the Unity Squad. "Seanchai" is Byrne's hip-hop stage name, loosely translated from Irish as 'storyteller'. , editor of the New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 City-based Toy Report and an industry consultant.

But Cliff Annicelli, managing editor of Playthings Magazine in New York, said Hasbro's reorganization moves the company into a ``high-profile, higher-risk area'' of toymaking.

Under the reorganization announced Tuesday, Hasbro will close plants in Tijuana, Mexico, and Ashford, England. Of the 2,200 jobs that will be cut, about 1,850 will be manufacturing positions.

About 300 jobs will be cut in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. .

Hasbro also plans to discontinue some toys, including Formula One racing This article focuses on a specific subtopic of Formula One.

A Formula One race takes place over an entire weekend, with two free practice sessions on Friday, a practice session and a qualifying session on Saturday, and the race on Sunday.
 toys, some of its large dolls and a flight simulator.
COPYRIGHT 1999 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Geographic Code:1USA
Date:Dec 8, 1999
Words:307
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