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HIGH DEFINITION VIDEO TO HELP INTRODUCE 1995 BUICK RIVIERA

 FLINT, Mich., Jan. 3 /PRNewswire/ -- Buick Motor Division has created an innovative product presentation theater, occupying nearly 2,500 square feet, to introduce the completely redesigned 1995 Riviera at the North American International Auto Show in Detroit, Jan. 8-16, 1994.
 The new Riviera is a high-styled personal luxury coupe with spirited performance, a spacious interior and world-class structure and strength for safety, comfort and quietness.
 The theater combines the use of a prototype Riviera model with state-of-the-art High Definition Video, animation and a customized music soundtrack.
 "Because the Riviera will not be for sale until early summer and with only one Riviera available for the auto show, we believed the High Definition Video technology would help the visitor experience the excitement of Riviera in detail," said J.M. Schaffer, Buick manager of shows and exhibits.
 The Riviera theater's 50-foot-diameter expanse houses the 8-by-14 High Definition Video presentation screen, directly above the actual Riviera, rotating on a 16-foot-diameter turntable. It was designed by H.B. Stubbs Company in Warren, Mich.
 Visitors will notice an unusually high level of clarity offered by High Definition Video, an innovation rarely seen outside of a few industrial applications. It offers an impressive 1,000 lines of horizontal image detail in contrast to approximately 300 lines of imagery delivered into the home via standard television reception VHS tape playback.
 The Riviera video presentation, produced for Buick by Busch Creative Services (a subsidiary of Anheuser-Busch, Inc.), is only one of a few ever created in the United States.
 According to Busch Creative Services Producer John Kuzava, Riviera offers any film or video maker a number of creative opportunities.
 "Considering the subtlety in its lines and refined shape, design components, paint and so on, a medium such as High Definition Video was created to maximize the impact of such imagery," said Kuzava.
 The Riviera video presentation showcases the Riviera in both studio and location settings, and includes several complex computer animations, requiring more than 3,000 hours to complete. Location footage was filmed in the mountains outside of Aspen, Colo., in the fall of 1993, offering viewers an interesting look at the vehicle's sleek new exterior and spacious interior.
 The Riviera theater includes a number of industry firsts. In addition to utilizing state of the art Sony High Definition laser disc recorders and cameras, and editing at Sony Pictures High Definition Center in Culver City, Calif., the Riviera program includes an industry breakthrough -- a Hughes/JVC High Definition Video Projector. The projector delivers an astonishing 2,000 ANSI lumens of brightness, significantly enhancing image clarity and readability. The product is the result of a multi-million dollar research investment by GM subsidiary Hughes/JVC. The Riviera theater will travel to a number of major cities throughout the United States such as Chicago, Cleveland, Atlanta, New York, and Miami.
 -0- 1/3/93
 /CONTACT: David W. Roman of Buick, 313-236-4635/
 (GM)


CO: Buick Motor Division; General Motors Corporation ST: Michigan IN: AUT SU:

TO -- DE016 -- 8508 01/03/94 12:42 EST
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Date:Jan 3, 1994
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