HIGH BRANCH SOFTWARE LAUNCHES HIGH BRANCH COMMERCE 3.0.

High Branch Software, an emerging sell-side business-to-business e-commerce applications developer, has launched the High Branch Commerce 3.0, a tailorable, packaged application developed for mid-market distributors and manufacturers.

High Branch Commerce 3.0 offers mid-sized organizations the ability to reap return on their e-commerce investment in as little as three months, by enabling them to conduct transactions and service customers online. The software supports the complete online selling process, including powerful product searching, order processing and tracking, and buyer self-service features. High Branch Commerce 3.0 is fully compliant with Microsoft's .NET architecture allowing mid-market companies to capitalize on their existing IT infrastructure for lower total cost of ownership. The product runs on Microsoft Commerce Server 2000 and uses XML to integrate with back office and third party systems, which assures that catalog, order and account information is always in synch.

"Businesses today cannot wait years to see return on their e-commerce initiatives," says Kevin McCallum, chief technology officer and founder of High Branch. "What High Branch Commerce can accomplish out of the box for our customers will give them results in months, not years. Our goal has been to allow our customers to make their businesses better -- not force them to reinvent how they work -- so they immediately benefit from both competitive advantage and enhanced customer relationships."

High Branch Commerce 3.0 comes complete with its own Site Manager suite of maintenance, marketing and reporting tools. Non-technical business managers can easily and efficiently maintain their electronic catalog data and site content, create up-sell and cross-sell promotions, and report on order activity and history. In this way, the business activities remain under the control of those responsible for them, and already overburdened IT staffs are not overwhelmed with new tasks.

About High Branch Software

High Branch Software http://www.highbranch.com simplifies business-to- business sell-side electronic commerce for mid-sized distributors and manufacturers. The company's High Branch Commerce software enables businesses to sell products online, improving customer relationships, reducing administrative costs and extending market reach. High Branch Commerce is the mid-market e-commerce software solution built to run exclusively on Microsoft Commerce Server 2000 using open technologies. With this technology platform, High Branch Commerce allows mid-market companies to build on their existing IT investments and infrastructure and capitalize on Microsoft's lower total cost of ownership.

With High Branch Commerce and the company's supporting professional services, mid-market companies can easily implement an online selling solution that allows them to promote their product offerings and conduct transactions online, manage the site content and product data, and integrate their online catalog with legacy applications such as enterprise resource planning (ERP), warehouse management and financial systems.

High Branch, a venture capital-backed company, is led by a senior management team with decades of experience in mid-market software applications.

High Branch Software can be found on the World Wide Web at http://www.highbranch.com.

For more information, call 301/408-4500, ext. 109.