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HEUBLEIN ACQUIRES MARKETING RIGHTS TO TGI FRIDAY'S AUTHENTIC FROZEN DRINKS

 HEUBLEIN ACQUIRES MARKETING RIGHTS TO
 TGI FRIDAY'S AUTHENTIC FROZEN DRINKS
 FARMINGTON, Conn., May 1 /PRNewswire/ -- Heublein, Inc., a leading international spirits and wine company, and TGI Friday's Inc., an international chain of popular theme restaurants, announced the signing of a licensing agreement giving Heublein marketing rights to a new line of TGI Friday's Authentic Frozen Drinks.
 TGI Friday's Authentic Frozen Drinks, now available in select markets, make it possible for consumers to enjoy the restaurant chain's delicious frozen drinks at home by simply adding ice and blending. No additional ingredients are needed. The line includes three flavors -- Gold Margarita, Pina Colada and Strawberry Daiquiri.
 "The TGI Friday's Authentic Frozen Drinks line includes three of the most popular frozen drinks mixed at Friday's restaurants," noted Steve Hickey, senior vice president of marketing for TGI Friday's. "We are extremely pleased and excited about our agreement with Heublein. It gives consumers the opportunity to enjoy our great tasting drinks at home."
 "TGI Friday's has an outstanding reputation for good food, good values and high standards of excellence. Ninety percent of all Americans recognize the Friday's name and they know the Friday's commitment to quality," says Fed LeDrew, president of the Hart Division of Heublein. "Heublein is very pleased to be working with TGI Friday's as the chain expands its product reach, bringing their commitment to great taste and high quality directly into consumers' homes with the TGI Friday's Authentic Frozen Drink line," he concluded.
 Recent trends have shown an increase in at-home entertaining. TGI Friday's Authentic Frozen Drinks takes the complexity out of preparing popular frozen mixed drinks and makes serving them at home simple and fun.
 TGI Friday's Authentic Frozen Drinks are available in two sizes: 1.75L party size, which makes 18 10-ounce drinks; and a 375 ml trial size, which makes four 10-ounce drinks. The line will be available in stores where quality spirits are sold; they will not be distributed through Friday's restaurants.
 "The TGI Friday's Authentic Frozen Drinks line is made with top-quality products, including premium tequila and rum," said Fred LeDrew. "It is the only line of prepared frozen drinks specifically formulated for the blender available for home consumption," he added.
 Dallas-based TGI Friday's Inc. is a privately held company owned by Carlson Companies Inc., a world leader in the hospitality and travel industries. TGI Friday's Inc. operates, franchises and licenses over 200 restaurants in 36 states, the United Kingdom, Taiwan and Puerto Rico.
 Heublein Inc., based in Farmington, Conn., is a division of International Distillers and Vintners, the wine and spirits division of Grand Metropolitan PLC, London. In addition to TGI Friday's Authentic Frozen Drinks, Heublein produces and markets many premium spirits and wines, including Smirnoff Vodka, Black Velvet Canadian and Jose Cuervo Tequila as well as Inglenook and Almaden wines.
 -0- 5/1/92
 /CONTACT: J. Scott Mueller of Heublein, 203-678-6700, or Laurie Hirsch of KDM Associates, 617-266-5897, for Heublein/ CO: TGI Friday's Inc.; Heublein Inc. ST: Connecticut, Texas IN: FOD LEI SU: JVN


PB -- NE001 -- 5346 05/01/92 09:34 EDT
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Date:May 1, 1992
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