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HERSHEY CHOCOLATE U.S.A. INTRODUCES UNIQUE PRODUCT

 HERSHEY'S Cookies 'n' Mint Chocolate Bar is First Extension
 of the HERSHEY'S Milk Chocolate Bar in Nearly a Century
 HERSHEY, Pa., Nov. 19 ~PRNewswire~ -- Hershey Chocolate U.S.A. began a new era in its long history as America's chocolate authority with the unveiling of HERSHEY'S Cookies 'n' Mint chocolate bar, a first-of-its kind product that also represents the first line extension of the renowned HERSHEY'S milk chocolate bar since the turn of the century.
 The product, which features a blend of crunchy chocolate cookie bits in minty HERSHEY'S milk chocolate, was rolled out nationally today.
 "HERSHEY'S Cookies 'n' Mint is a product that is unlike any other on the market," said Joseph P. Viviano, president, Hershey Chocolate U.S.A. "It is a unique introduction, not only for Hershey Chocolate U.S.A., but the entire confectionery industry.
 "HERSHEY'S Cookies 'n' Mint offers a whole new taste experience," Viviano added. "The crunchy chocolate cookie bits, with traditional HERSHEY's milk chocolate and a touch of mint is a truly different combination in a chocolate bar. Consumers who like chocolate bars and cookies will love new HERSHEY'S Cookies 'n' Mint, and the light touch of mint appeals to all ages."
 HERSHEY'S Cookies 'n' Mint will be supported by an aggressive television advertising campaign. Scheduled to break Jan. 25, the campaign will be targeted at the 12-34 age group and will run during primetime and late night on network, cable and syndicated broadcasts. The brand will also be supported by sampling and couponing.
 Like the HERSHEY'S milk chocolate and milk chocolate bar with almonds, HERSHEY'S Cookies 'n' Mint chocolate bars are sold as 1.55-oz. standard bars, in 6-packs (six 1.55 oz. bars), or as 7-oz. giant bars. The label features the traditional maroon and silver graphics of the HERSHEY'S milk chocolate bar. New HERSHEY'S Cookies 'n' Mint is distinguished by a distinctive green frame which highlights the surprise within -- crunchy cookie bits in minty milk chocolate.
 Hershey Chocolate U.S.A., the largest division of Hershey Foods Corporation (NYSE: HSY), is a leading North American producer of chocolate and confectionery products. Hershey Foods Corporation is also a major U.S. producer of dry pasta products and has international interests in Latin America, Europe and the Far East.
 -0- 11~19~92
 ~CONTACT: Casey Verbert or Anne Ebersman of Fleishman-Hillard, Inc., 212-265-9150, for Hershey Chocolate U.S.A.~
 (HSY)


CO: Hershey Chocolate U.S.A.; Hershey Foods Corporation ST: Pennsylvania IN: FOD SU: PDT

BN-BR -- AT005 -- 2887 11~19~92 12:26 EST
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Publication:PR Newswire
Date:Nov 19, 1992
Words:422
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