HERE IS THE NUDES; Strip-tease reporters keep Russia abreast of events.
What began as a one-off spoof has mushroomed into a nationwide hit, attracting hordes of viewers.
With newsreader Svetlana Pesotskaya undressing as she reads the headlines, dead- pan interviews conducted by near-naked journalists and a strip-tease performed by the weather girl, the show has attracted powerful guests as well as record ratings.
State deputies from the Russian parliament have even invited the show into their offices, where reporters clutching microphones to their cleavages quiz the nation's leaders.
Communist Party deputy Alexander Saliyi defended his recent appearance on the show, saying: "I didn't pay any attention to that object opposite. I just visualised the girl fully dressed."
Now the show is fast becoming required viewing for those wanting to keep abreast of the news.
Sergei Moskvin, the TV mogul behind the show, said: "A woman undressing and serious news are completely incompatible.
"Together it is comedy. Viewers stop listening and just watch open-mouthed."
Blonde newsreader Svetlana admitted: "It does aim to shock the audience."