HER FUTURE'S ETCHED IN GOLD, OR NICKEL.BUSINESS NAME: Digital Holographics. BUSINESS ADDRESS: 4141 Kling Kling is an architectural and engineeering firm based in Philadelphia, Pennsylvania. Founded in 1946 by Vincent Kling, FAIA, it has grown to become the largest architecture firm in Philadelphia, and one of the largest in the world. St. No. 5, Burbank PHONE: (818) 260-0697 WEB SITE: www.DigitalHolographics.com OWNER: Mandy Jacob Jacob (jā`kəb), in the Bible, ancestor of the Hebrews, the younger of Isaac and Rebecca's twin sons; the older was Esau. In exchange for a bowl of lentil soup, Jacob obtained Esau's birthright and, with his mother's help, received the blessing ESTABLISHED: 2002 NUMBER OF EMPLOYEES: 1 DESCRIBE YOUR BUSINESS: Digital Holographics produces and sells personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion. The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring. , key rings, pendants and more with image and text engraving engraving, in its broadest sense, the art of cutting lines in metal, wood, or other material either for decoration or for reproduction through printing. In its narrowest sense, it is an intaglio printing process in which the lines are cut in a metal plate with a . We create unique products by printing any image onto gold- or nickel-plated metal, making photo memories that will last forever. IS THIS YOUR FIRST BUSINESS? No WHY DID YOU START THIS BUSINESS? I discovered a way to produce a unique kind of product at affordable prices. This opportunity, coupled with the suitability of an online store, was too great to pass up. WHERE DID YOU GET THE IDEA? I came up with the idea of photo engraving after seeing two street vendors next to each other. The first was engraving jewelry with text, the second selling buttons with photos inside. I thought it would be great if the metal engraving and photo printing could be merged into one product. HOW LONG WAS IT FROM CONCEPT TO OPENING? Three months. WHAT DID YOU DO DURING THAT TIME? Research the appropriate production equipment and process, establish supplier relationships and create a complete online storefront A store on the Internet that offers items for sale and is capable of handling the financial transaction online. See cybermall and digital money. . WHAT WERE YOUR STARTUP COSTS AND HOW DID YOU FINANCE THE BUSINESS? It was roughly $5,000 for the manufacturing equipment and an inventory of products. I used my savings. WHO DID YOU RELY ON FOR ADVICE? I spoke to industry experts about the potential for personalizing jewelry with image printing. Other than that, I used my own experience as a management consultant to create the online store. WHAT HADN'T YOU CONSIDERED BEFORE OPENING? The difficulty of successfully describing the market and selling personalized jewelry. I underestimated the hesitation potential customers feel when they're unable to see the final product before buying it. WHAT IS YOUR EXPECTED REVENUE THIS YEAR? $45,000 WHAT GOALS DO YOU HAVE FOR THE COMPANY? To cultivate cul·ti·vate tr.v. cul·ti·vat·ed, cul·ti·vat·ing, cul·ti·vates 1. a. To improve and prepare (land), as by plowing or fertilizing, for raising crops; till. b. it into a large, international company, expanding the product line. CAPTION(S): photo Photo: (color) Mandy Jacob shows off some custom engraving done by her company, Digital Holographics in Burbank. John McCoy/Staff Photographer |
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