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HENKEL CONFIRMS ACCOUNT MOVE TO DDB NEEDHAM WORLDWIDE IN EUROPE

    HENKEL CONFIRMS ACCOUNT MOVE TO DDB NEEDHAM WORLDWIDE IN EUROPE
    NEW YORK, Dec. 11 /PRNewswire/ -- Henkel, the packaged goods company based in Dusseldorf, Germany, has confirmed the appointment of DDB Needham Worldwide as agency for product assignments for its detergent and cosmetics divisions in Europe.
    Detergent division assignments include the Dixan and Atlas brands, heavy-duty detergents.  DDB Needham offices involved are:  Austria, Belgium, Germany, Greece, France, Italy, the Netherlands, Spain and Switzerland.
    The cosmetics division has also appointment DDB Needham for the Poly, Le Chat and Shim brands.
    Bernard Brochand, president, international, of DDB Needham Worldwide said, "We are very proud that an important client such as Henkel has awarded us their leading European detergent brand, Dixan.  Also, Henkel has confirmed its confidence in our agency with the cosmetics division appointment of key products to DDB Needham, which makes us now their lead agency."
    Estimated billings will be $75-$85 million.
    -0-         12/11/91
    /CONTACT:  Lou Tripodi of DDB Needham Worldwide, 212-415-2109/ CO:  DDB Needham Worldwide; Henkel ST:  New York IN:  ADV SU: FC-KW -- NY067 -- 1674 12/11/91 17:46 EST
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Publication:PR Newswire
Date:Dec 11, 1991
Words:183
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