HELPING YOU PLAY IT SAFE; Child seat campaign targets parents.
It hopes to raise awareness of the importance of using correctly fitted child seats and restraints.
It comes as a survey for Which? magazine found that less than half of parents know that children must travel in an appropriate child seat until they are 12 years old or 4ft 5in (135cm) tall.
Over the last seven years, almost 7000 child car seats have been tested at special car clinics throughout Scotland. More than half were either incorrectly fitted or were incompatible with the child or car.
The main areas of concern flagged up by the clinics were:
Seats that were either too big or too small for the HONDA up children who were using them;
Seats that didn't fit properly in the cars they were used in;
Seat belts that were twisted or too loose to keep the seat secure;
Buckles that were bent or that rested on the car seat frames;
Child harnesses that were twisted or not pulled tightly enough, leaving the child insecurely fastened.
As part of the campaign, adverts featuring presenter Kaye Adams will run on STV.
Michael McDonnell, director of Road Safety Scotland, said: "Parents must understand that there is a real life-and-death difference for their children if they fit the wrong seat - or fit the right seat incorrectly.
"Unrestrained children can be killed at speeds as low as 5mph, so it's vitally important that children are properly restrained on every trip.
"This year we can offer many more clinics right throughout Scotland, from the Borders up to the Highlands. Clinics will also be held on Orkney and Shetland for the first time."
Sir Arnold Clark, chief executive of the Arnold Clark Group, who have sponsored the campaign for the last eight years, added: "It doesn't take much time to check a car seat is fitted properly, and it'll be too late after a collision.
"We urge parents to ensure that their child seats are fitted safely - it could ultimately save their child's life."
For more information on child seats, or to find your nearest clinic, log on to either stv.tv/childsafety or www.protect child.co.uk
HONDA are knocking up to pounds 2000 off the price of their Civic models in a bid to boost sales. For example, the 1.4-litre iVTEC Type S, right, is now pounds 1200 cheaper at pounds 13,550, while the list price of the powerful Type R GT tumbles by two grand to pounds 17,980. All discounted models are available with zero per cent finance, too.