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HEARST FORMS NEW MEDIA AND TECHNOLOGY GROUP, FORMER FCC CHAIRMAN SIKES TO HEAD IT

 NEW YORK, March 15 /PRNewswire/ -- The Hearst Corporation will form a new operating group to be responsible for creating, guiding and managing its growing interests in the new media and the technologies that generate them, it was announced today by Frank A. Bennack, Jr., president and chief executive officer of Hearst. The new group, to be known as the Hearst New Media and Technology Group, will be headed by Alfred C. Sikes, who until January 1993 was chairman of the Federal Communications Commission.
 Sikes will join The Hearst Corporation on March 29.
 The new group will work with Hearst's magazines, television, newspaper, and entertainment groups, each of which is among the nation's largest and most diverse, to adapt present editorial and programming resources to the new formats and delivery systems being created by advancing technologies. It will continue and accelerate Hearst's new business efforts in this area and will seek alliances with companies here and abroad in the creation of businesses that employ new and redefined technologies to provide information, education and entertainment services to consumers.
 In making the announcement, Bennack said, "Computer technology, combined with the electronic super highways of fiber optics and over- the-air frequencies, promise new opportunities that can only be sensed not predicted. The impact on the nature of the messages we create, how we create them and how they, in turn, are communicated to audiences, will be enormous. It is important that we at Hearst understand and participate in these developments as they unfold. The formation of this important new business endeavor will help us do that." Under Sikes, the New Media and Technology Group will explore improved electronic platforms, new markets, and develop new businesses made possible by combining Hearst's deep knowledge of consumer tastes with rapidly advancing technologies.
 "Al Sikes is the ideal executive to lead us in this endeavor," Bennack added. "He will work with Gil Maurer, Hearst's chief operating officer and me, as well as with our other senior managers in developing our future agenda. In his nearly four years as chairman of the Federal Communications Commission, he dealt daily at the frontiers of technology, harmonizing the nation's future needs with the often conflicting business requirements of today. His knowledge and perspective will be invaluable. We are delighted he is joining Hearst."
 Sikes, joining in the announcement, said, "In a sense, this opportunity is the culmination of my work in Washington. I now have the opportunity, working in one of the best endowed publishing, information and entertainment companies in the world, to use advantageously the transforming technologies that were pivotal to the vision of Telecom 2000 and my work at the commission."
 Alfred C. Sikes, 53, is a native of Sikeston, Mo. He is a graduate of Westminster College and holds a law degree from the University of Missouri. He owned and operated a group of radio stations and consulted in media strategies for approximately 10 years during the late 1970s and early 1980s. He was Assistant Secretary of Commerce where he headed the National Telecommunications and Information Administration. While there, he initiated Telecom 2000, an exhaustive study of the nation's communications future. During his chairmanship of the FCC, the commission opened up spectrum for emerging technologies, developed the framework for a "video dial tone" based telephone network, worked with industry to create low earth orbit satellite services, and proposed the framework for advanced cellular services that will form a personal communications network. Sikes additionally championed the development of a digital high definition television standard.
 The Hearst Corporation, one of the largest diversified communications companies in the nation, publishes 13 consumer magazines, 12 daily and five non-daily newspapers, and numerous business publications. It also operates six radio and six television stations, the Hearst Book Group, syndicates newspaper comics and features, produces and distributes television programming, and is a joint venturer in the Lifetime, Arts & Entertainment and ESPN cable networks.
 Hearst also publishes 11 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited. Hearst Magazines International publishes more than 60 editions, through licensees and joint ventures, in 12 languages in over 80 countries.
 -0- 3/15/93
 /CONTACT: James F. O'Donnell, director of corporate communications of The Hearst Corporation, 212-649-2149/


CO: The Hearst Corporation ST: New York IN: PUB ENT SU: PDT PER

AH-TS -- NY039 -- 6034 03/15/93 12:48 EST
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Date:Mar 15, 1993
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