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HEALTH-AWARE PHOENIX AREA IS FIRST MARKET FOR NEW SONIC DENTAL DEVICE; FlossPlus Becomes Latest Walgreens Dental Product.



JOLIET, Ill.--(BUSINESS WIRE)--June 14, 1995--NeoSonics Corp. of Joliet, Ill., today announced an agreement with Walgreens to market the company's FlossPlus SONIC flosser A Flosser is an angler who uses the method of "Bottom bouncing" to catch fish. His catch is mainly from the Salmon species.

"Flossing" is an angling term used to describe an unethical method for harvesting fish. It is also called "bottom bouncing", "snagging", "Ripping".
. Walgreens, headquartered in Deerfield, Ill., is the first major retailer to offer the product in major markets. Four cities, including Phoenix, Chicago, Milwaukee and Madison, will begin selling the product immediately.

First introduced in late 1994, FlossPlus has seen sales soar on a direct basis, through national catalogs, dentist offices, and retail specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise
shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod"
. ``Everything we have done has been getting us ready for this moment,'' says Carl Melville, NeoSonics president. ``FlossPlus is a wonderful consumer item that almost everyone can use. Getting the product into the right retailer and into the best initial markets takes time. The Phoenix area is an excellent market for many reasons, including the high percentage of health-aware citizens and their progres sive attitude towards innovative products.''

``Walgreens has earned a reputation of retail innovation in dental electric appliances,'' says Charles Walgreen, dental products buyer. ``FlossPlus continues that innovation. It represents an entirely new product that we feel our customers are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
. It fills a need that, until now, has gone unmet.''

The FlossPlus SONIC flosser is the first ADA Ada, city, United States
Ada (ā`ə), city (1990 pop. 15,820), seat of Pontotoc co., S central Okla.; inc. 1904. It is a large cattle market and the center of a rich oil and ranch area.
 Accepted and clinically proven device of its kind. BY combining SONIC vibrations with dental floss dental floss
n.
A waxed or unwaxed thread used to remove food particles and plaque from the teeth.
, FlossPlus creates a new flossing flossing,
n the mechanical cleansing of interproximal tooth surfaces with stringlike, waxed or unwaxed dental floss or tape.

flossing aids,
n.
 experience that many people find easy, enjoyable and even fun. The product is designed for people who can't, won't or don't floss (Free, Libre and Open Source Software) See free software and open source.  regularly. FlossPlus is hand-held, battery operated, and is designed to make flossing as easy as brushing. It was designed in conjunction with a team of periodontists, is American-made and backed with a satisfaction guarantee. The product MSRP MSRP Manufacturer's Suggested Retail Price
MSRP Message Session Relay Protocol
MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service)
MSRP Member of the Society for Radiological Protection (UK) 
 is $29.95.

NeoSonics will use television and radio commercials to build awareness for the product and to promote the benefits of good dental health. Walgreens will merchandise the FlossPlus within the dental section. High visibility clamshell packaging and retail displays will complete the in-store merchandising.

For additional information, contact NeoSonics at 815-740-0001. NeoSonics Corp. is a privately held manufacturer of health care products based in Joliet, Ill. FlossPlus is the first in a family of home health care products from the company.

CONTACT: NeoSonics Corp., Joliet

Carl D. Melville, president, or

Beth A. Gorski, media relations, 815-740-0001
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 14, 1995
Words:377
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