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HEAD LICE BREAKTHROUGH: NEW RINSE ELIMINATES NIT-PICKING

 HEAD LICE BREAKTHROUGH: NEW RINSE ELIMINATES NIT-PICKING
 GREENWICH, Conn., July 14 /PRNewswire/ -- This year, as children


return to school, parents will have a new weapon in the fight against head lice -- an unpleasant affliction experienced by more than all other communicable diseases combined, expect the common cold.
 Head lice is a problem that affects 12 million Americans annually, mostly aged 3-10. The tiny, wingless insects live in hair on the scalp and feed on human blood. Although they are easily killed with an over- the-counter pesticide (pediculicide), their eggs, called nits, are not. If left in the hair, nits hatch, causing reinfestation.
 "While it is easy to kill lice, there has been no effective way to remove the nits, which are literally cemented to hair," said Harry Upton, president of Care Technologies, Inc., a firm that is marketing the first product designed to deal with this problem.
 Until now, removing nits, which gave rise to the term nit-picking, was arduous, tedious, and painful. But a three minute rinse with Clear, a post-pediculicide cleansing rinse, makes nits easily and completely removable with a nit comb, Upton said.
 The rinse uses enzymes to break down the glue that head lice use to hold their eggs to hair. Tests have demonstrated that a single three- minute application is all that is necessary to make nits easily and completely removable with a nit comb.
 The active agent in Clear is derived from vegetable materials said Upton. It is completely natural, free of harsh chemicals and toxins, and has proven harmless to hair structure, skin, and mucous membranes. It is also completely biodegradable.
 "We believe our product is even more beneficial today, because most school and day care administrators have adopted a 'No Nit' policy designed to counter head lice outbreaks," Upton said. "Children diagnosed with head lice are kept apart from others until inspection verifies all head lice and nits are gone."
 In addition to loosening nits, the rinse helps remove the harmful residue of commonly used pediculicides, leaving hair silky, clean, and manageable.
 Clear is a non-prescription product that is nationally marketed, and retails for $8-10.
 -0- 7/14/92
 /CONTACT: Harry Upton, president of Care Technologies, 203-661-3161, or Don Levin of Levin Public Relations, 914-993-0900, for Care Technologies/ CO: Care Technologies ST: Connecticut IN: SU:


SM -- NYSFNS4 -- 8872 07/14/92 07:04 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jul 14, 1992
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