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HE'LL DELIVER FIDO'S FOOD RIGHT TO YOUR DOOR.


BUSINESS NAME: The Wagging Train Pet Food and Supplies Delivery Service

BUSINESS ADDRESS: 15030 Ventura Ventura (vĕnt`rə), city (1990 pop. 92,575), seat of Ventura co., SW Calif., on the Pacific coast in a farm and oil region; inc. 1866.  Blvd Blvd abbr (= boulevard) → Bd ., Sherman Sherman, city (1990 pop. 31,601), seat of Grayson co., N Tex., near the Red River; inc. 1858. Originally on a stagecoach route, it is a highway and railroad junction. Manufactures include electronic equipment, processed foods, military equipment, and metal products.  Oaks

PHONE: (818) 785-3850

WEB SITE: www.thewaggingtrain.com

OWNER: Clem v. t. & i. 1. To starve; to famish.  and Lynne Herring herring, common name for members of the large, widely distributed family Clupeidae, comprising many species of marine and fresh-water food fishes, including the sardine (Sardinia), the menhaden (Brevoortia), and the shad (Alosa).  

ESTABLISHED: 2001

NUMBER OF EMPLOYEES: Two

DESCRIBE YOUR BUSINESS: We deliver premium quality pet food and supplies to your home.

IS THIS YOUR FIRST BUSINESS? Yes

WHY DID YOU START THIS BUSINESS? I worked as a systems programmer (1) In the IT department of a large organization, a technical expert on some or all of the computer's system software (operating systems, networks, DBMSs, etc.). They are responsible for the efficient performance of the computer systems.  for a company that closed and I was laid off. The job market was very slow in my field and I wasn't able to find a job. But I love animals and realized there was a need for this type of business, so I decided to give it a try.

WHERE DID YOU GET THE IDEA? I had friends in my neighborhood who were having their pet food delivered and loved the service.

HOW LONG WAS IT FROM CONCEPT TO OPENING? Six months

WHAT DID YOU DO DURING THAT TIME? I attended small-business seminars and talked to friends.

WHAT WERE YOUR STARTUP COSTS AND HOW DID YOU FINANCE THE BUSINESS? I incurred an initial expense of roughly $1,500 for food, seminars and license. I used funds from our savings.

WHO DID YOU RELY ON FOR ADVICE? Friends in my neighborhood and church, two wonderful women who previously owned this type of business, and my father-in-law.

WHAT HADN'T YOU CONSIDERED BEFORE OPENING? The difficulty in marketing and advertising.

WHAT IS YOUR EXPECTED REVENUE THIS YEAR? $50,000

WHAT GOALS DO YOU HAVE FOR THE COMPANY? I would hope to increase my client base by 200 and establish a full-service Web site.

CAPTION(S):

photo

Photo:

(color) Clem Herring, here with his dog Buddy, runs The Wagging Train, a pet food delivery service.

David Sprague/Staff Photographer
COPYRIGHT 2004 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Date:Dec 6, 2004
Words:295
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