HCPro acquires newsletters from The Business Word.

HCPro (Marblehead, MA) has made its fifth acquisition of 2005 with the purchase of four healthcare subscription newsletters from The Business Word, Inc. (Centennial, CO). No terms were given. HCPro said the acquisition broadens its reach to healthcare marketing professionals and the healthcare executive-level suite, also known as the C-Suite.

"The acquired newsletters include: "Healthcare Advertising Review," "Health Care Strategic Management," "Profiles in Healthcare Marketing" and "Hospital Materials Management." Three of the four newsletters are targeted to marketing/public relations/business development professionals. Two of the newsletters count C-Suite among their readership. Additionally, "Hospital Materials Management" is aimed at materials managers and vice presidents, directors, and managers of purchasing, "creating a new publishing market for HCPro," the company said.

"The Business Word acquisition expands on the platform created by the COR Health deal," explained HCPro President/ CEO Bruce Guzowski. "We are committed to the healthcare C-Suite and we will continue to look for other acquisition and partnering opportunities in this area."

This acquisition follows HCPro's purchase in May of five monthly newsletters and four companion email newsletters targeting the Healthcare C-Suite from COR Health (Santa Barbara, CA), including "Healthcare Leadership Review," "COR Healthcare Market Strategist," "Internet Healthcare Strategies," Medicine on the Net," and "Patient Care Staffing Report."