HBO, the Most Successful Premium Television Network in the US, Enters Japanese Market through J:COM On Demand Service.

Tokyo, Japan, Aug 24, 2007 - (JCN Newswire) - Jupiter Telecommunications Co., Ltd. (JASDAQ: 4817), the largest multiple cable TV systems operator in Japan, and Home Box Office announced today plans to offer HBO programming on the "J:COM On Demand," service starting on October 1st, 2007. The new license agreement between Jupiter VOD Co., Ltd., VOD content provider for CATV systems, and HBO, Time Warner Inc.'s premium television programming subsidiary, will bring HBO's acclaimed programming to Japanese audiences in high definition via the VOD service.

"We are sincerely grateful to be working with one of the most powerful US cable TV networks as HBO kicks off their business in Japan through our VOD service. HBO programs, such as 'The Sopranos,' are well known and in high demand throughout Japan. We look forward to a positive penetration effect on the J:COM On Demand service by providing HBO's high quality programs" said Toru Kato, Director and Service Strategy Unit Officer of J:COM.

"The J:COM service provides a perfect opportunity for HBO to bring our renowned programming to Japanese audiences," said Stanley Fertig, senior vice president, HBO International. "We are confident that J:COM viewers will respond to HBO's series with the same passion and enthusiasm as audiences throughout the rest of the world."

Launched in 1972, HBO is the oldest, largest and most successful pay television network in the United States, whether measured by awards, critical acclaim, subscribers, profitability or viewers. Offering original productions including movies and miniseries such as "Band of Brothers," drama series such as "Six Feet Under" and comedy series such as "Sex and the City," HBO has garnered numerous Golden Globe Awards and the most Emmy nominations of any television network in the US for seven years in a row.

J:COM On Demand will offer four HBO original programs each month, with 80 episodes available at any given time, many of which will be presented in high definition video. The programming line-up will provide consumers with the freedom to enjoy HBO shows whenever they want, offering new seasons of the series each month.

Included among the programs available at launch will be the HBO series "Big Love," which will make its Japanese debut on the J:COM On Demand service. The Tom Hanks executive produced drama series starring Bill Paxton, follows the lives of a polygamist, his three wives and their families. In addition, J:COM On Demand will also offer "The Sopranos," HBO's most critically acclaimed drama series, which provides an inside glimpse into the daily life of a modern-day mob boss, "Entourage," a half-hour comedy series about four longtime friends who share the highs and lows of life in the fast lane of Hollywood and "From the Earth to the

Moon," a 12-part miniseries exploring the Apollo space mission.

By enhancing cooperation between both companies, J:COM and Jupiter VOD will endeavor to enrich its program lineup and provide customers with a high quality service.

About Jupiter VOD Co., Ltd.

Jupiter VOD Co., Ltd. is a VOD contents providing company for cable TV broadcasting service jointly established by Jupiter Telecommunications Co., Ltd. and Jupiter TV Co., Ltd., a multiple-channel operator providing contents to cable TV systems and digital satellite broadcasting service (CS). Jupiter VOD launched service on J:COM On Demand in January 2005, providing a wide-ranging contents lineup covering foreign and domestic movies, dramas, animations, etc. under the agreements concluded with Hollywood major studios, key film distribution companies and production companies in Japan. Please visit http://www.jvod.co.jp/

About HBO

Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services HBO and Cinemax to over 40 million U.S. subscribers. The services offer the most popular subscription video on demand products, HBO On Demand and Cinemax On Demand, as well as multiplex channels and HD feeds. Internationally, HBO's branded television networks along with the subscription video on demand products HBO On Demand and HBO Mobile, bring HBO services to over 50 countries. HBO programming is sold into over 150 countries worldwide.

About Jupiter Telecommunications

Established in 1995, Jupiter Telecommunications Co., Ltd. (J:COM) is Japan's largest multiple system operator based on the number of subscribing customers, serving approximately 2.71 million subscribing households (as of July 31, 2007) in the Sapporo, Kanto, Kansai, and Kyushu regions. Based in Tokyo, J:COM is a corporate entity that provides cable television, high-speed Internet access, telephony and mobile services to customers through 21 managed franchises (as of August 1, 2007) operating at the local level. J:COM's principal shareholder is LGI/Sumisho Super Media. J:COM is a public company, trading on the JASDAQ stock exchange under code No. 4817. For more information (available in English and Japanese), visit J:COM's website at http://www.jcom.co.jp.

Source: Jupiter Telecommunications

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