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HARRIS PUBLISHING COMPANY PROVIDES EAST EUROPEANS WITH FREE DIRECTORIES AND TRAINING TO CONTACT OHIO'S MANUFACTURERS

 HARRIS PUBLISHING COMPANY PROVIDES EAST EUROPEANS WITH
 FREE DIRECTORIES AND TRAINING TO CONTACT OHIO'S MANUFACTURERS
 TWINSBURG, Ohio, July 21 /PRNewswire/ -- Harris Publishing Company, a Twinsburg, Ohio based publisher of national, regional, and state manufacturers directories has just made it easier for the newly opened Eastern European business community to contact Ohio's nearly 21,000 manufacturers. The publisher's donation of manufacturers directories and directories on diskette to Cleveland's Sister City, Bratislava, Slovakia, plus the announcement of a free hands-on training program for Czech and Slovak businessmen in the use of business reference information, makes Ohio's industrial base literally an open book.
 "It is our goal to help implement Governor George Voinovich's plan to increase Ohio's foreign trade in the 1990s to create more jobs for Ohioans," said company president, Robert A. Harris at a press conference held at Cleveland's John Carroll University. "As a first step, we're donating a shipment of 'Harris Ohio Industrial Directories' to Cleveland's Sister City, Bratislava, Slovakia. One case of directories will be designated for use by Bratislava's libraries. The other case will be designated for use by the city's economic development and foreign trade related agencies."
 The directory, published annually in cooperation with the Ohio Department of Development, lists nearly 60,000 executives by name and title, telephone and fax numbers, organizes firms by Standard Industrial Classification code and by product types, and includes other information vital for reaching Ohio's manufacturers. The shipment will be sent in September upon publication of their 1993 edition as part of a U.S. Information Agency sponsored transport carrying medical and pharmaceutical supplies, equipment, and books to Eastern Europe's private sector.
 "The directories will be an important resource for the Slovakian business community as it seeks trading partners, sources of goods, and expertise," said August B. Pust, special assistant for Multicultural Affairs for Gov. Voinovich as he presented the publisher with a Resolution of Recognition from the Governor. The resolution cited Harris Publishing "for their efforts to enhance and promote Ohio's foreign trade with Eastern Europe. Robert Harris and Harris Publishing are to be commended for their past and continuing service to this state. This project shows what can be accomplished when the enthusiasm and support of public and private sectors are combined in a collaborative effort."
 As a second step to increase trade with Ohio, Harris announced his company's participation in a business training program being conducted at John Carroll University in conjunction with the U.S. Information Agency and the Sister City Program. Members of the company's management team will conduct free seminars on using business reference information and provide hands-on training in the use of the "Harris Ohio Industrial Directory" and "Directory on Diskette."
 "We'll teach the things that Ohio business men and women take for granted in using business reference materials," Harris noted. "An example would be how to design a search strategy and how to make best use of contact information. We'll also show them how to utilize the Standard Industrial Classification code developed by the federal government for use in classifying establishments by the type of activity they are engaged in. The S.I.C. system separates all activities into broad industrial divisions (manufacturing, mining, retail trade, etc.). Then it further subdivides each division. It's not unusual for an Ohio manufacturer to be listed under as many as five codes."
 The first group of businessmen, all from the Czech Republic, will arrive in the United States July 25. They include a manufacturer of small planes and helicopters, a specialty steel producer, teachers of economics, presidents and vice presidents of companies, representatives from unions and marketing departments, and strategic planning experts. The summer management course will last for three weeks and the businessmen will stay on campus at John Carroll University.
 Dr. Tatiana Jarosova, a Fullbright scholar who has taught at John Carroll University for the past three years, accepted the donations on behalf of her native Bratislava. Jarosova, who will return to her homeland in August spoke of the transformation taking place in her country. "The Velvet Revolution has opened the door to many changes, in all spheres of political, social and economic life in the Czech and Slovak Federative Republic," said Jarosova. "The radical economic reform which has been implemented since Jan. 1991 has brought about dramatic changes in many areas as the groundwork is laid for economic entrance into competitive world markets. Some of these changes, such as inflation and the rise in unemployment have been challenges to our government, but there is a general understanding that this is a normal price to be paid in such a complex transition."
 Jarosova also spoke of the revolutionary positive economic changes since implementation of the privatization process. The first change was restitution, or the return of property taken by the Communists to its original owners. The privatization act, passed in 1990, allowed Czech and Slovak citizens to set up their small businesses. The second act, known as the Large-Scale Privatization Act, expanded the concept to allow the transfer of state-owned enterprises to the private sector. Jarosova pointed out that the Czech and Slovak Federative Republic operates under the principle of "what is not forbidden, is allowed."
 "It is wonderful timing to come with the ideas and donations like Harris Publishing is doing, because it is exactly what our republic needs now," Jarosova concluded. "It always takes special people to understand needs, and to help with their realization. These are the people who can make a difference. And Harris Publishing is certainly making a difference to the business sector of Eastern Europe."
 -0- 7/21/92
 /CONTACT: Barbara Brouse of Harris Publishing Company, 800-888-5900, or 216-425-9000/ CO: Harris Publishing Company ST: Ohio IN: PUB SU:


BM -- CL004 -- 1057 07/21/92 07:32 EDT
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