HARD ROCK CHAIN TRYING TO NEGOTIATE FOR TRUMP'S CASTLE.Byline: John Curran Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. Donald Trump  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. , who loves to see his name in lights, may soon pull
the plug on some of them.
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Under the proposed deal, the name would be changed. Trump said it would be called the Hard Rock Hotel at Trump Marina Trump Marina Hotel Casino is located in Atlantic City, New Jersey and is managed by Trump Entertainment Resorts. The resort covers a 14.6 acre tract and includes a 74,252 square foot casino; 728 guest rooms (including 571 guest rooms, 60 Bay Tower suites and 97 luxury suites); , but a Hard Rock official said it would be called the Hard Rock Hotel and Casino The Hard Rock Hotel and Casino is a hotel-casino located in Las Vegas, Nevada. The property has a 646 room hotel and 30,000ft² (3,000m²) casino. The hotel will undergo a major expansion to be completed in 2009. , with no Trump in the name. Trump would still own and operate the building. The property, which would be redesigned, would have restaurants, merchandising operations and live music managed by Hard Rock. ``Whatever anyone might say about Donald Trump liking to see his name up there, it is superseded by his smart business sense. He is a businessman first,'' said James Berk, chief executive of Hard Rock Cafe Hard Rock Cafe is a chain of casual dining restaurants. It was founded in 1971 by Isaac Tigrett and Peter Morton, and their first Hard Rock Cafe opened near Hyde Park Corner in London, in a former Rolls Royce car dealerships showroom close to Hyde Park, where in 1979 they began to International. Trump, who this week got shareholder approval to fold the casino into publicly owned Trump Hotels & Casino Resorts, would still run the 728-room hotel and the casino. In Las Vegas, Trump said he was seeking $325 million in the deal. ``If they pay enough money, I would allow them to put their name on it. They're buying into the building.'' Berk said his company was not interested in an equity investment. A partnership would boost the value of the property and could net Hard Rock good returns on its investment, Berk said. He said a Hard Rock casino would attract a market of 21- to 45-year-olds who have not been actively courted by Atlantic City casinos before. The Hard Rock casino in Las Vegas, owned by Hard Rock co-founder Peter Morton, quickly built a loyal following among younger gamblers attracted to its rock 'n' roll rock 'n' roll: see rock music. memorabilia. Berk said Hard Rock could spend ``tens of millions'' in making over Trump's Castle. ``Would we pay to get into the building? We don't know Don't know (DK, DKed) "Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party. yet. All the issues of entry and royalties and operations are stuff we're talking about now,'' Berk said. Trump is already in business with Rank Organization, the London-based parent of Hard Rock Cafe. The 61st Hard Rock Cafe restaurant in the world will open next month at Trump Taj Mahal. Rank bought out Morton's stake in Hard Rock for $410 million in June. Morton retained rights to develop Hard Rock casinos west of Chicago as well as Israel, Australia and Brazil. CAPTION(S): Photo Photo: Donald Trump Would own building |
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