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HALLMARK INTRODUCES NURSES' DAY CARDS DUE TO POPULAR DEMAND

 HALLMARK INTRODUCES NURSES' DAY CARDS DUE TO POPULAR DEMAND
 KANSAS CITY, Mo., April 28 /PRNewswire/ -- Hallmark Cards introduces Nurses' Day cards for the first time ever in 1992, providing 18 different card designs to mark the occasion. Hallmark is the first greeting card company to design cards specifically for Nurses' Day celebrations.
 "Our Nurses' Day cards vary in sentiment from heartfelt to humorous," says Connie Strand, an editorial manager for Hallmark. "Each is meant to show appreciation for the contributions made by nurses to patients, co-workers, friends and family."
 According to Strand, the cards were developed in response to requests from the nursing community, as well as relatives and friends of nurses. Hallmark invited members of professional nursing associations to participate in the development process by evaluating the designs and messages of the cards.
 "Nurses gave us valuable feedback," says Strand. "We wanted to ensure the cards reflected the pride nurses have in their profession."
 One card says, "Every day in every way...you make a difference in someone's life. Happy Nurses' Day."
 Another card designed for nurses to send to one another says, "Why We Go Into Nursing: For the trendy wardrobe? (Are you kidding?) For the holidays off? (Get real.) For the money? (No.) For the chance to work with people? (You got it!) Especially terrific people like you!"
 Hallmark projects more than 500,000 Nurses' Day cards will be exchanged in 1992. National Nurses' Day is Wednesday, May 6.
 -0- 4/28/92
 /CONTACT: Renee Hershey of Hallmark, 816-274-8519/ CO: Hallmark Cards ST: Missouri IN: SU:


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Date:Apr 28, 1992
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