HAHT Commerce Meets Growing Demand for Demand Chain Management; New HAHT Commerce Suite 7.0 Delivers Top and Bottom Line ROI.

Business Editors & High Tech Writers

AMELIA ISLAND, Fla.--(BUSINESS WIRE)--Nov. 12, 2001

HAHT(R) Commerce, Inc. today announced the general availability of its new HAHT Commerce Suite 7.0, a Demand Chain Management (DCM) solution. HAHT Commerce Suite 7.0 combines all the functionality manufacturers need to reduce the complexity of coordinating and managing all customer-facing business processes across multiple channels. Now, manufacturers can integrate, analyze and improve business processes between channel partners, distributors and customers - leading to dramatically increased revenue opportunities and reduced marketing, sales and service costs.

HAHT Commerce Suite 7.0 builds upon HAHT's tremendous expertise working with global manufacturers - leading companies in the chemical, consumer products and discrete manufacturing industries - in the design and implementation of sell-side e-commerce systems. The new suite delivers comprehensive functionality across the entire customer lifecycle, and also includes pre-built integration with SAP(R) and J.D. Edwards(R)' ERP systems.

"Demand Chain Management is a forward-looking model that incorporates and evolves the functionality of sell-side e-commerce, partner relationship management, channel management, and content management," said Sheryl Kingstone, senior analyst for the Yankee Group. "HAHT is recognizing this evolution and has created a product roadmap to support DCM."

"Commerce and collaboration have become the two pillars of successful e-business systems, but in today's challenging economy, these systems must also positively impact both the top and bottom lines," said Tom Thomas, president and CEO of HAHT Commerce. "Our customers verify that Demand Chain Management delivers the goods on both fronts - by removing costs, improving visibility into channels and maximizing every customer relationship. With our new HAHT Commerce Suite 7.0, companies can realize return in a very short timeframe."

HAHT Commerce Suite 7.0 supports business processes for every phase of the customer lifecycle, including marketing, order management, fulfillment, and post-sales service. The new suite is modular, designed for rapid implementation and easy integration with existing technologies and systems, and includes pre-built integration with leading ERP systems from SAP and J.D. Edwards. With HAHT, companies can begin realizing return on investment (ROI) in as little as 10 weeks.

The suite is composed of four tightly integrated functional areas:

-- Order Management - Automates and optimizes order-related business processes
with channel partners and customers. Key new features include delivery
tracking, native wireless support, line-item override functionality and the
ability to view invoices from orders and view orders in PDF format.

-- Product & Brand Information Management - Centralizes control and automates
the distribution of all product and brand information across all business
channels. Key new features include content workflow, enhanced catalog search
capabilities, campaign subscription management, opt-out support for e-mail
campaigns and content syndication.

-- Business Intelligence - Analyzes transactional and behavioral information
gathered from Web, service desk and sales force inputs. This new module reports
operational performance, financial data and marketing effectiveness to enable
strategic decision-making.

-- Customer Services - Provides on-demand post-order support, including payment
and credit limit verification and invoice listing. Key new features include
invoice aging schedule, invoice searching capability, return order creation and
the ability to view or print invoices in PDF format.

All of the above functionality areas are easily accessible from a portal, providing a single-view of key functions and information. The portal enables users a fully configurable view of all their interactions via business intelligence reports and other important historical order information.

About HAHT Commerce

HAHT Commerce, Inc. is the leading provider of Demand Chain Management applications that strategically integrate and automate Order Management, Product & Brand Information Management, Business Intelligence and Customer Services between manufacturers, their channel partners and customers. These solutions are part of an all-in-one package--HAHT Commerce Suite 7.0--that offers rapid implementation, out-of-the-box ERP integration, customization and large-scale deployment. More information on HAHT, its customers, partners and products can be found at www.HAHT.com.

HAHT, the HAHT Commerce logo, and HAHTsite are trademarks or registered trademarks of HAHT Commerce, Inc. in the United States and/or other countries. All other corporate, product, and trade names are the property of their respective companies. Printed in USA. HAHT Commerce, Inc. reserves the right to change specifications or other product information without notice. This publication could include technical inaccuracies or typographical errors.