H&R Block pulls television ad promoting its tax services.In a recent exchange of letters between AICPA AICPA See American Institute of Certified Public Accountants (AICPA). President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Barry Melancon and H&R Block Chairman and CEO Mark Ernst, H&R Block agreed to stop running one of two television ads promoting its tax services. H&R Block began running the two ads in early Jan.; the one that was pulled was particularly disparaging dis·par·age tr.v. dis·par·aged, dis·par·ag·ing, dis·par·ag·es 1. To speak of in a slighting or disrespectful way; belittle. See Synonyms at decry. 2. To reduce in esteem or rank. to CPAs (it portrayed CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. firms with neon signs residing in dark alleys). "Hundreds of members and many state CPA societies have taken the time to express their disappointment in the ads directly to H&R Block," said Geoff Pickard, Vice President-Communications and Public Relations. "We will continue to monitor the situation." CPA Letter Supplements Available To obtain any of the public accounting, business and industry, internal audit, government or education member-segment supplements produced this month with The CPA Letter, visit www.aicpa.org/pubs/ cpaltr/apr2003/index.htm. |
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