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GyPSii Globally Launches Location Based Mobile Specific Social Networking Platform.

Breakthrough application goes live;

Increases reach into handsets, countries and communities

AMSTERDAM, Netherlands -- A new social networking platform designed specifically for the mobile phone, GyPSii, will go live at the wireless industry's biggest annual event - the Mobile World Congress in Barcelona.

Uniquely among social networking applications, GyPSii is designed with the features and capabilities of the mobile phone in mind, and offers location-based search for people, places, content and events.

"The real time location-based element of GyPSii adds a new dimension to the social networking phenomenon. The device we all carry in our pocket, our mobile phone, is now empowered to record your life; where you are and what you do, and share it in real-time within your chosen social networking communities," said Dan Harple, founder and CEO.

"Rather than sitting indoors chatting to friends on a PC-based service - you can be out and about seeing who is nearby, what they are doing and where you could go - all in real time. GyPSii takes a virtual connection with your friends and turns it into a real connection," he added.

GyPSii will go live with a global footprint at the Mobile World Congress across multiple handsets, geographies and communities of interest, following a successful three month public beta trial with users, worldwide.

The GyPSii application is already fully compatible with Windows Mobile phones and was also recently certified for Nokia's flagship consumer smartphones - the N95, the N73 and the new N82 as well as the 6110 Navigator. In addition, the GyPSii application is now also available on the Blackberry range from RIM.

As well as extending its product reach, GyPSii is also reaching beyond English speaking markets with its webtop client - now available in ten languages including Korean, Russian and two forms of Chinese.

In China, GyPSii also this week announced a partnership with device maker Dopod to provide a range of location-based information and services to members of its Dopod Club community and the company expects to announce other international agreements and partnerships in the coming weeks.

In Barcelona, GyPSii will be giving interested parties a sneak preview of the GyPSii Locations Based Advertising Solution, which provides highly accurate location based targeting of advertising messages to mobile and web based users. GyPSii has a wide range of advertising packages, from simple text and banner placement, to coupons and preferential POI, to full brand and product sponsorship of GyPSii users & communities, by topic and or region.

"Traditional search on the Internet, the driver for advertising based revenue, has no real-life location-based context. Our platform is the first ever to provide a level of geo-targeting and advertising targeting that is unprecedented in the industry," stated Harple, GyPSii's CEO.

The GyPSii software is free to download to. mobile phones from the company's website (www.gypsii.com) or from a phone browser over the air at http://gypsii.com/m. Users can also create a web based profile, with the launch of new web interface at the show this week and then use their mobile to create and share content about people, places and event.

GyPSii is a lifestyle-enhancing application; a location based friend-finder, a place and event finder, a networking site for communities and a home to share pictures, video, audio, and content with friends and other groups. GyPSii also uses location information to effortlessly "Geo-tag" entries and to provide a powerful location based search tool.

This means GyPSii users can make use of multiple features and services from their phone, including local and regional "Point-of-Interest" search: receive maps and directions: and instantly identify nearby friends and places that have been popular within their communities of interest. They can also create their own geo-tag POIs from their phones for sharing with others.

About GyPSii

GyPSii connects people, places and communities across networks and devices. The company provides a geo-location social networking platform and services for mobile, web & set-top box devices, and is headquartered in Amsterdam, The Netherlands. (www.gypsii.com).
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Publication:Business Wire
Date:Feb 10, 2008
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