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GyPSii Globally Launches Location Based Mobile Specific Social Networking Platform.



Breakthrough application goes live;

Increases reach into handsets, countries and communities

AMSTERDAM, Netherlands -- A new social networking See social networking site.

social networking - social network
 platform designed specifically for the mobile phone, GyPSii, will go live at the wireless industry's biggest annual event - the Mobile World Congress in Barcelona.

Uniquely among social networking applications, GyPSii is designed with the features and capabilities of the mobile phone in mind, and offers location-based search for people, places, content and events.

"The real time location-based element of GyPSii adds a new dimension to the social networking phenomenon. The device we all carry in our pocket, our mobile phone, is now empowered to record your life; where you are and what you do, and share it in real-time within your chosen social networking communities," said Dan Harple, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. .

"Rather than sitting indoors chatting to friends on a PC-based service - you can be out and about seeing who is nearby, what they are doing and where you could go - all in real time. GyPSii takes a virtual connection with your friends and turns it into a real connection," he added.

GyPSii will go live with a global footprint at the Mobile World Congress across multiple handsets, geographies and communities of interest, following a successful three month public beta trial with users, worldwide.

The GyPSii application is already fully compatible with Windows Mobile The Windows platform from Microsoft for handheld devices, including PDAs, cellphones and Portable Media Centers. See Pocket PC, Pocket PC Phone Edition, Smartphone and Portable Media Center.  phones and was also recently certified See certification.  for Nokia's flagship consumer smartphones - the N95, the N73 and the new N82 as well as the 6110 Navigator. In addition, the GyPSii application is now also available on the Blackberry blackberry, name for several species of thorny plants of the genus Rubus of the family Rosaceae (rose family). See bramble.
blackberry
 range from RIM.

As well as extending its product reach, GyPSii is also reaching beyond English speaking markets with its webtop client - now available in ten languages including Korean, Russian and two forms of Chinese.

In China, GyPSii also this week announced a partnership with device maker Dopod to provide a range of location-based information and services to members of its Dopod Club community and the company expects to announce other international agreements and partnerships in the coming weeks.

In Barcelona, GyPSii will be giving interested parties a sneak preview sneak preview
n.
A single public showing of a movie before its general release.

Noun 1. sneak preview - a preview to test audience reactions
 of the GyPSii Locations Based Advertising Solution, which provides highly accurate location based targeting of advertising messages to mobile and web based Coming from a Web server. See Web application.  users. GyPSii has a wide range of advertising packages, from simple text and banner placement, to coupons and preferential pref·er·en·tial  
adj.
1. Of, relating to, or giving advantage or preference: preferential treatment.

2.
 POI, to full brand and product sponsorship of GyPSii users & communities, by topic and or region.

"Traditional search on the Internet, the Internet, the, international computer network linking together thousands of individual networks at military and government agencies, educational institutions, nonprofit organizations, industrial and financial corporations of all sizes, and commercial enterprises  driver for advertising based revenue, has no real-life location-based context. Our platform is the first ever to provide a level of geo-targeting and advertising targeting that is unprecedented in the industry," stated Harple, GyPSii's CEO.

The GyPSii software is free to download to. mobile phones from the company's website (www.gypsii.com) or from a phone browser over the air at http://gypsii.com/m. Users can also create a web based profile, with the launch of new web interface at the show this week and then use their mobile to create and share content about people, places and event.

GyPSii is a lifestyle-enhancing application; a location based friend-finder, a place and event finder finder, in law. Ordinarily the finder of lost property is entitled to retain it against anyone except the owner. It is larceny, however, for the finder to keep the property if he knows or can easily determine who owns it. , a networking site for communities and a home to share pictures, video, audio, and content with friends and other groups. GyPSii also uses location information to effortlessly ef·fort·less  
adj.
Calling for, requiring, or showing little or no effort. See Synonyms at easy.



effort·less·ly adv.
 "Geo-tag" entries and to provide a powerful location based search tool.

This means GyPSii users can make use of multiple features and services from their phone, including local and regional "Point-of-Interest" search: receive maps and directions: and instantly identify nearby friends and places that have been popular within their communities of interest. They can also create their own geo-tag POIs from their phones for sharing with others.

About GyPSii

GyPSii connects people, places and communities across networks and devices. The company provides a geo-location social networking platform and services for mobile, web & set-top box The cable TV box that sits on "top" of the TV "set," although it is often located several feet away in an equipment rack. The set-top box descrambles the premium channels and provides a tuner for the higher cable numbers that very old TVs did not support.  devices, and is headquartered in Amsterdam, The Netherlands. (www.gypsii.com).
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Publication:Business Wire
Date:Feb 10, 2008
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