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Browse Gwyn, Mary 1-6 out of 6 article(s) Title Type Date Words Follow the yellow brick road: the path to solid ROI is simple--do not cut costs in four key areas. Mar 1, 2009 1226 Taking the mystery out of the shop: mystery shopping can help a leasing staff to shake bad habits. Jun 1, 2007 2609 Renew and improve: increase your renewal rate by mapping out a plan and executing it early and often. Feb 1, 2007 1847 Keep them coming back to school: from hassle-free move-ins to business advice, the way housing providers manage relationships with their student residents from Day One can make renewals and referrals a cinch. Aug 1, 2006 2510 Student housing: leasing university: at the end of the school year, student housing communities can seem like leasing traffic wastelands. But by following these simple tips, owners can learn to capture leases after the student traffic has declined and raise August occupancy to record levels. Jun 1, 2005 3733 Just say no! To concessions, that is! As with hotel rooms, plane tickets and laundry soap, residents shop for bargains in apartments. Many onsite sales people sell their community's special rather than the special qualities of the apartment home. Gwyn reminds onsite staff of the importance of maximizing income by minimizing concessions and suggests how it can be accomplished. Jul 1, 2003 2040

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