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Guitar Center will strike up the band with a new brand. (Retail).


GUITAR Center Inc., which last year acquired the 19-store chain called American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of  Music Group, plans to start aggressively growing the new division during the latter half of next year.

Marty Albertson, Guitar Center president, said the company plans to open eight to 10 American Music stores. American Music, based in Liverpool Liverpool, city (1991 pop. 448,300), NW England, on the Mersey River near its mouth. It is one of Britain's largest cities. A large center for food processing (especially flour and sugar), Liverpool has a variety of industries, including the manufacture of electrical , N.Y., sells and rents band instruments to schools and colleges.

The company will be aggressively marketing its new division to its two core customer groups: beginning musicians and recreational music enthusiasts. New locations primarily will be in towns with "a strong educational environment," Albertson said.

Guitar Center, a nearly $1 billion company based in Westlake Village, also plans to add 16 to 18 Guitar Center stores to its existing 106 units in order to boost revenues next year to $1.25 billion.

One drag on Verb 1. drag on - last unnecessarily long
drag out

last, endure - persist for a specified period of time; "The bad weather lasted for three days"

2.
 results next year will be a new centralized cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
 distribution center in Indiana Indiana, state, United States
Indiana, midwestern state in the N central United States. It is bordered by Lake Michigan and the state of Michigan (N), Ohio (E), Kentucky, across the Ohio R. (S), and Illinois (W).
. During the first half of the next year, the company expects the center will cost as much as 2 to 3 cents a share as new staff is hired and all the quirks are worked out.

Staff reporter Deborah Belgum can be reached at (323) 549-5225 ext. 228, or at dbelgum@labusinessjournal.com.
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Comment:Guitar Center will strike up the band with a new brand. (Retail).
Author:Belgum, Deborah
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Nov 25, 2002
Words:202
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