Guitar Center's Laguna guitar line now in stores.PROMINENTLY PLACED ads in catalogs and in-store flyers have signaled the introduction of Guitar Center's new Laguna private label guitar line. Including four electric models and three acoustics, retailing between $299 and $699, the instruments are promoted as being "designed by guitarists for guitarists." Michael Doyle
Michael W. Doyle (born 1948) is an international relations scholar whose most influential work is Empires, an analysis of imperialism. , Guitar Center's vice president of product marketing explained, "We designed Laguna guitars with the wants and needs of players in mind. We know that guitarists have come to seek out specific enhancements that bring their instruments up to a certain standard of playability, tonal and aesthetic quality--what other manufacturers usually consider to be 'upgrades.' We strive to give all players these advantages from the start, in a variety of instrument styles and configurations, while providing a professional value that players can really enjoy. From our extensive research and design experience we know that better guitars equal better players, and that is where Laguna Guitars shine." The Laguna electric lineup includes the LE222, which features two single coil A single coil pickup is a type of magnetic transducer for the electric guitar and the electric bass. It electromagnetically converts the vibration of the strings to sound. pickups and a humbucker with a basswood basswood: see linden. basswood Any of certain species of linden common to North America. The name refers especially to Tilia americana, found in a vast area of eastern North America but centred in the Great Lakes region, and to T. caroliniana and T. body. ($299 retail); the LE322, which offers similar pick-up configuration and coil tap A coil tap is a wiring feature found on some electrical transformers, inductors and coil pickups, all of which are sets of wire coils. The coil tap(s) are points in a wire coil where a conductive patch has been exposed (usually on a loop of wire that extends out of the main coil , with a Louisiana swamp ash Noun 1. swamp ash - small ash of swampy areas of southeastern United States Fraxinus caroliniana ash tree, ash - any of various deciduous pinnate-leaved ornamental or timber trees of the genus Fraxinus body ($399 retail); the LE422, which adds a top-quality AAA AAA: see American Automobile Association. (Triple A) A common single-cell battery used in a myriad of electronic devices of all variety. Like its double A (AA) cousin, it provides 1.5 volts of DC power. When used in series, the voltage is multiplied. flamed maple veneer for a high-end look ($499 retail); and the LE524, which includes two humbuckers, a rosewood, flat radius fingerboard, a hard rock maple neck, and a Floyd Rsoe tremolo tremolo (trem´  lō),n an irregular and exaggerated speech pattern that may be the symptom of an emotional disturbance or of various ($599 retail). The guitars are also being promoted in Guitar Center stores as "kits" with a variety of accessories and a Line 6 Spider III amplifier. [ILLUSTRATION OMITTED] Laguna's LG6 acoustic series includes Fishman electronics in a cutaway, "Grand Orchestra-style body." It is available in either an ovangkol back and sides and a solid spruce top, or a solid cedar top with rosewood back and sides ($699 retail). The LG4 series is a "Grand Auditorium-style" guitar with a choice of warm bubinga or quilted ash and Fishman preamps ($499 retail). The Laguna LD2 Brat features classic dreadnought looks and sound, but in a 7/8 size. It offers a solid spruce top and mahogany back and sides ($299 retail). The Laguna guitars are manufactured in Indonesia and are supported with the website www.playlaguna.com. |
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