Guinness World Records(TM) Stars on the Silver Screen in First in-Theater Advertisement for Best Selling Book.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- --Special 30-Second Spot For Guinness World Records 2006 Edition To Air During Movie Previews For Harry Potter and The Chronicles of Narnia Guinness World Records, the global authority on record-breaking achievement, today announced the introduction of the Company's first national in-theater advertisement for its best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best annual book. Premiering in theaters throughout November and December, the advertisement will be played before films including, Harry Potter and the Goblet of Fire and The Chronicles of Narnia, the 30-second spot will support the release of Guinness World Records 2006 during the holiday season. The advertisement, a first of its kind, will appear in movie theaters in Europe and North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. as part of an innovative marketing strategy for the 2006 edition of the record-breaker chronicle. "Each year we think of new ways to improve upon the book and also refresh (1) To continuously charge a device that cannot hold its content. CRTs must be refreshed, because the phosphors hold their glow for only a few milliseconds. Dynamic RAM chips require refreshing to maintain their charged bit patterns. See vertical scan frequency and redraw. the way in which we represent the book for consumers," said Alistair Richards, Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. , Guinness World Records. "The cinema advertisement is part of an overall creative marketing strategy to reach more potential consumers in an entertaining and innovative manner. The fact that we have buy-in with two of the season's hottest movies is a great place to introduce this new direction for the book." The 30-second spot, released via Screenvision introduces the ultra-hip Guinness World Records' "Keeper of the Records". In the advertisement, viewers are given a firsthand first·hand adj. Received from the original source: firsthand information. first account of the day in the life of a Guinness World Records judge. Portrayed by a mythical myth·i·cal also myth·ic adj. 1. Of or existing in myth: the mythical unicorn. 2. Imaginary; fictitious. 3. James Bond-like character, "The Keeper of the Records"reviews a variety of exciting record-breaking footage and ultimately decides what attempts are Guinness World Records. Conceptually created by UK-based advertising agency, Woodreed, and produced and brought to life by the world-renowned Rushes visual effects house, the special movie trailor-like advertisment takes viewers into the awesome universe of a Guinness World Records judge and the process of invigilating Guinness World Records. The special cinema advertisement, is one part of Guinness World Records' nontraditional tactics to highlight the release of its 2006 book. Last month, Pringles introduced a line of Pringle Prints, which featured Guinness World Records-related trivia and facts printed on each chip. While the November issue of National Geographic Kids National Geographic Kids is an award-winning children's magazine published by the National Geographic Society. [1] Its first issue was printed in September of 1975 under the original title: National Geographic World magazine will feature six exclusive trading cards, adding to the collection of Guinness World Record-themed trading cards first introduced inside the 2006 book. This celebrated annual, Guinness World Records 2006 contains the most comprehensive collection of the greatest and most amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. accomplishments from around the world and beyond. A "must-have" for both knowledge-seekers and aspiring as·pire intr.v. as·pired, as·pir·ing, as·pires 1. To have a great ambition or ultimate goal; desire strongly: aspired to stardom. 2. record-breakers of all ages, Guinness World Records 2006 is now available for the suggested retail price of $27.95. About Guinness World Records Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 20 languages and is one of the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Last year Guinness World Records celebrated its 50th anniversary edition (1955-2005) and the 2004 edition marked the sale of its 100 millionth copy. The Guinness World Records website (http://guinnessworldrecords.com) receives more than 11 million visitors a month. Guinness World Records is published by Hit Entertainment PLC, a fully integrated global studio with divisions in the U.K., U.S., Canada, Germany and Japan, including broadcast production and distribution, video and audio sales, consumer products licensing and marketing. |
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