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GuideStar Research/communication metrics that matter: the collaborative Deep Dialog[SM] Audit from GuideStar Research.


When turn-around CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Richard Lindenmuth was brought in to rescue a troubled company, he "had to make fast decisions and get to the bottom of things quickly." What makes Lindenmuth's success story of interest to communication professionals? Of the few careful investments Lindenmuth chose to make on the front-end of his work there was the decision to partner with GuideStar Research to conduct a company-wide Collaborative Deep Dialog[SM] Audit.

Deep Dialog[SM], developed by Dr. Howard V. Perlmutter (Emeritus e·mer·i·tus  
adj.
Retired but retaining an honorary title corresponding to that held immediately before retirement: a professor emeritus.

n. pl.
 Professor, The Wharton School, University of Pennsylvania (body, education) University of Pennsylvania - The home of ENIAC and Machiavelli.

http://upenn.edu/.

Address: Philadelphia, PA, USA.
), is a unique measurement and diagnostic system, statistically proven to determine the quality, health, and productivity of an organization's most important business relationships. Deep Dialog[SM] scores are analyzed against the findings in a normative database of more than 30,000 cases worldwide. Deep Dialog[SM] Audit scores are available to clients 24x7 in GuideStar's Online Reporting Center.

In this case, Lindenmuth required a quick assessment of the strength of the relationships across the company's international operations Internal Operations (I.O., IO or I/O) is a fictional American Intelligence Agency in Wildstorm comics. It was originally called International Operations. I.O. first appeared in WildC.A.T.S. volume 1 #1 (August, 1992) and was created by Brandon Choi and Jim Lee.  in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , Europe, Asia, and Australia. As a brief, on-line survey, available in multiple languages, Deep Dialog[SM] was easy to administer.

Lindenmuth: "I needed some on-the-ground information so that I could start making some business judgments immediately and have a guide for consistency and long-term direction. You don't have time to be wrong. With the results of the Deep Dialog[SM], I gained insights not only about region-to-region differences in attitudes and operations, but also factory employees as compared to management and so forth.... Information flow is much better now. In a relatively short period of time, I was able to bring the company back to a modest level of profitability. Deep Dialog[SM] results made that happen faster and better."

LEARN MORE

For more information about Deep Dialog[SM] Audits, contact Ira Kerns Coordinates:

Kerns is a municipality in the canton of Obwalden in Switzerland.

It has a population of c. 5,200.
 at GuideStar Research

CALL 212-426-2333

VISIT www.guidestarco.com or www.deepdialog.com
COPYRIGHT 2006 International Association of Business Communicators
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:MEASUREMENT Special Advertising Supplement
Publication:Communication World
Article Type:Advertisement
Date:Jan 1, 2006
Words:315
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