Guess making an international play with jewelry line: $100 million in retail sales expected across Europe, Middle East, Asia.As part of Guess Inc.'s plans to further globalize glob·al·ize tr.v. glob·al·ized, glob·al·iz·ing, glob·al·iz·es To make global or worldwide in scope or application. glob the brand, the company has rolled out a line of jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion. The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring. in Europe, the Middle East and Asia. And by next year the new international jewelry line is expected to do $100 million in retail sales, said Cindy Livingston, the president of Sequel AG, the licensing partner for Guess jewelry abroad. During the first phase, the products are being distributed most heavily in France at the Galeries Lafayette The Galeries Lafayette is a French department store company. History In 1893 Théophile Bader and his cousin Alphonse Kahn opened a fashion store in a small haberdasher's shop at the corner of rue La Fayette and the Chaussée d'Antin, Paris. and Printemps department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. and in Italy at smaller boutiques. The 600 locations initially carrying the new products are also dispersed around Spain, Holland, Switzerland, Belgium, the U.K., Ireland, Russia, Turkey, and parts of the Middle East, Livingston said. By the end of the first year, the company expects the products to be sold at 3,000 to 4,000 locations. "In Europe, there are jewelry brands that are indigenous to each country, but as a global lifestyle brand Guess has a big space there," Livingston said. Sequel AG already carved out a worldwide niche for Guess watches. Launched domestically in 1984, the Guess watch line is expected to draw in excess of $800 million in retail sales this year around the world. Lately, Guess has been making agreements, buying stakes and international licensees and taking its products to buyers overseas as part of an international expansion. "We are realizing our dream for a global brand one day at a time One Day at a Time is a long-running American situation comedy that portrayed a divorced mother, played by Bonnie Franklin, her two teenage daughters (Mackenzie Phillips and Valerie Bertinelli) and their building superintendent (Pat Harrington, Jr.). ." Guess CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Paul Marciano said. "Each product category that supports the lifestyle of the Guess customers is an integral part our brand globalization globalization Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation goals. Jewelry certainly meets that criteria both domestically and in the international markets." The European line is unique from Guess jewelry sold in the U.S., featuring European-based fashion trends at a slightly higher price point. The jewelry will range from just over $40 to more than $200 at current exchange rates. Staff reporter Sarah Filus can be reached at (323) 549-5225, ext. 235, or at sfilus@labusinessjournal.com. |
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